Marketing ManagerCông ty Cổ phần Vàng bạc Đá quý Phú Nhuận - PNJ
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Quản trị kinh doanh, Truyền thông/Internet/Online Media, Quản lý điều hành, Lương cao, Marketing - PR, Search Engine Marketing, Giao Dịch Khách Hàng, Tiếp thị - Quảng cáo
Thu nhập: Cạnh tranh
Hình thức: Toàn thời gian
Ngày đăng: 28/10/2024
Hạn nộp: 06/12/2024
Mô tả công việc
Mô tả Công việc
Develop a country strategy that leverages the international brand positioning while catering to the specific needs and priorities of the target market. This will contribute to the continued growth of the brand and foster a strong relationship with local consumers.
Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products' renewal and animation of core catalogue). This will ensure our brand remains competitive, adapts to market changes, and achieves sustainable growth.
Implement new launches with a focus on intense consumer engagement, leveraging a localized marketing mix (IMC/360/Digital/Retail) and creating memorable brand experiences through brand events, store activations, and strategic partnership.
Mobilise and collaborate with other departments (retail, merchadise, education, etc. ) and global team to build broader business strategy.
Monitor the local adaptation of communication materials (imagery, digital, point of sale)
Make recommendations to management on the category based on one's expertise of the consumer, market and competitors.
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
Monitor the retail marketing strategy working hand-in-hand with the retail team, store manager and education/training team and monitor the proper implementation of retail materials (services, advice, etc.).
Build, develop and manage a strong and talented team, train them and develop their expertise and know-how.
Develop a country strategy that leverages the international brand positioning while catering to the specific needs and priorities of the target market. This will contribute to the continued growth of the brand and foster a strong relationship with local consumers.
Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products' renewal and animation of core catalogue). This will ensure our brand remains competitive, adapts to market changes, and achieves sustainable growth.
Implement new launches with a focus on intense consumer engagement, leveraging a localized marketing mix (IMC/360/Digital/Retail) and creating memorable brand experiences through brand events, store activations, and strategic partnership.
Mobilise and collaborate with other departments (retail, merchadise, education, etc. ) and global team to build broader business strategy.
Monitor the local adaptation of communication materials (imagery, digital, point of sale)
Make recommendations to management on the category based on one's expertise of the consumer, market and competitors.
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
Monitor the retail marketing strategy working hand-in-hand with the retail team, store manager and education/training team and monitor the proper implementation of retail materials (services, advice, etc.).
Build, develop and manage a strong and talented team, train them and develop their expertise and know-how.
Develop a country strategy that leverages the international brand positioning while catering to the specific needs and priorities of the target market. This will contribute to the continued growth of the brand and foster a strong relationship with local consumers.
Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products' renewal and animation of core catalogue). This will ensure our brand remains competitive, adapts to market changes, and achieves sustainable growth.
Implement new launches with a focus on intense consumer engagement, leveraging a localized marketing mix (IMC/360/Digital/Retail) and creating memorable brand experiences through brand events, store activations, and strategic partnership.
Mobilise and collaborate with other departments (retail, merchadise, education, etc. ) and global team to build broader business strategy.
Monitor the local adaptation of communication materials (imagery, digital, point of sale)
Make recommendations to management on the category based on one's expertise of the consumer, market and competitors.
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
Monitor the retail marketing strategy working hand-in-hand with the retail team, store manager and education/training team and monitor the proper implementation of retail materials (services, advice, etc.).
Build, develop and manage a strong and talented team, train them and develop their expertise and know-how.
Develop a country strategy that leverages the international brand positioning while catering to the specific needs and priorities of the target market. This will contribute to the continued growth of the brand and foster a strong relationship with local consumers.
Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products' renewal and animation of core catalogue). This will ensure our brand remains competitive, adapts to market changes, and achieves sustainable growth.
Implement new launches with a focus on intense consumer engagement, leveraging a localized marketing mix (IMC/360/Digital/Retail) and creating memorable brand experiences through brand events, store activations, and strategic partnership.
Mobilise and collaborate with other departments (retail, merchadise, education, etc. ) and global team to build broader business strategy.
Monitor the local adaptation of communication materials (imagery, digital, point of sale)
Make recommendations to management on the category based on one's expertise of the consumer, market and competitors.
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
Monitor the retail marketing strategy working hand-in-hand with the retail team, store manager and education/training team and monitor the proper implementation of retail materials (services, advice, etc.).
Build, develop and manage a strong and talented team, train them and develop their expertise and know-how.
Yêu cầu
Yêu Cầu Công Việc
EXPERIENCE
At least 2 years of experience in brand/ marketing experiences at equivalent roles required in luxury retail industry
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
Identify market drivers
Translate trends and consumer knowledge into meaningful insights brand development.
Build memorable brand experiences though brand event/ store activation.
Obsess with driving footfall traffic to stores.
Develop integrated campaigns that work.
Integrate retail & shopper expertise.
ACTIVATION EXCELLENCE
Deliver excellence with agility and rigor.
Integrate sustainable, business consciousness.
COLLABORATIVE LEADERSHIP
Creates collaboration for bigger success.
Shares & leverages best practices.
Excellent stakeholder management and leadership skills
Entrepreneurial vision is critical. Identify creative opportunities and challenges; present strategic and creative solutions
Business savvy
Communication & problem-solving skills
Customer-oriented
REQUIREMENT EDUCATION
University degree in Economics, Marketing, Business Administration, an MBA is a plus.
EXPERIENCE
At least 2 years of experience in brand/ marketing experiences at equivalent roles required in luxury retail industry
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
Identify market drivers
Translate trends and consumer knowledge into meaningful insights brand development.
Build memorable brand experiences though brand event/ store activation.
Obsess with driving footfall traffic to stores.
Develop integrated campaigns that work.
Integrate retail & shopper expertise.
ACTIVATION EXCELLENCE
Deliver excellence with agility and rigor.
Integrate sustainable, business consciousness.
COLLABORATIVE LEADERSHIP
Creates collaboration for bigger success.
Shares & leverages best practices.
Excellent stakeholder management and leadership skills
Entrepreneurial vision is critical. Identify creative opportunities and challenges; present strategic and creative solutions
Business savvy
Communication & problem-solving skills
Customer-oriented
REQUIREMENT EDUCATION
University degree in Economics, Marketing, Business Administration, an MBA is a plus.
Quyền lợi
Laptop
Đồng phục
Chế độ thưởng
Nghỉ phép năm
Đồng phục
Chế độ thưởng
Nghỉ phép năm
Giới thiệu công ty
Công ty Cổ phần Vàng bạc Đá quý Phú Nhuận - PNJ việc làm
170E Phan Đăng Lưu - Phường 3 - Quận Phú Nhuận - TP. Hồ Chí Minh
Quy mô: Từ 101 - 500 nhân viên
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Vị trí Marketing Manager do công ty Công ty Cổ phần Vàng bạc Đá quý Phú Nhuận - PNJ tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Cạnh tranh, tìm thêm việc làm về Marketing Manager hoặc công ty Công ty Cổ phần Vàng bạc Đá quý Phú Nhuận - PNJ ở các link phía trên
Giới thiệu công ty
Công ty Cổ phần Vàng bạc Đá quý Phú Nhuận - PNJ việc làm
170E Phan Đăng Lưu - Phường 3 - Quận Phú Nhuận - TP. Hồ Chí Minh
Quy mô: Từ 101 - 500 nhân viên