Marketing Manager

I) ABOUT THE ROLE:
Marketing Manager will collaborate closely with other team members to formulate the company's product development strategy and oversee the team in executing these plans effectively. We seek individuals who thrive in a professional, dynamic environment and aim for a long-term commitment to the company.
II) DUTIES & RESPONSIBILITIES
1. General Management
-Develop and implement comprehensive marketing strategies aligned with the company's goals and objectives.
- Plan, execute, and manage marketing campaigns across various channels, including digital marketing, traditional advertising, social media, content marketing, email marketing, and more.
- Conduct market research to understand consumer behavior, industry trends, and competitive landscapes. Use data and insights to make informed marketing decisions.
- Study the strategies of competitors and find ways to differentiate the organization and stay ahead in the market. Identify market opportunities that competitors may have missed.
- Collaborate with external partners, such as advertising agencies, PR firms, or design agencies, to execute marketing campaigns. Oversee relationships with vendors and agencies, ensuring deliverables meet expectations.
- Lead and mentor the marketing team, providing clear goals and guidance to achieve marketing objectives. Delegate tasks clearly to ensure efficient workflow.
2. Professional Management
- Oversee digital marketing activities, including search engine optimization (SEO), content marketing, email marketing, social media marketing, online advertising, and website management.
- Develop and manage various types of content, including blog posts, videos, infographics, and social media posts, to engage the target audience
- Maintain a consistent and positive brand image through branding strategies, visual identity, and messaging. Ensure brand guidelines are followed throughout the Company.
- Plan, develop, and execute advertising and promotional strategies to attract and retain customers. Collaborate with design agencies and media partners as necessary.
- Interpret data and analytics to track key performance indicators (KPIs), measure campaign effectiveness, and make data-driven decisions. Identify areas for improvement and optimization in marketing strategies
- Manage the marketing budget efficiently, ensuring that resources are allocated to achieve the best return on investment (ROI).
- Perform other duties that may be directed or requested by the Director of Sales & Marketing.