Marketing Manager

Strategy & Execution:
Develop, create, and implement comprehensive Marketing & Communication plans for DAO Music Entertainment's artists and music projects, including online and offline activities.
Develop and execute audience growth and engagement strategies that drive awareness and consumption of music products domestically and internationally.
Build and manage the company's multi-platform media channels, including official channels, fan communities, and artist channels.
Develop and execute initiatives to drive followers across streaming services, including YouTube subscribers, Spotify followers, and more.
Partnerships & Collaborations:
Build and maintain relationships with strategic partners, including music platforms (Spotify, Apple Music, Zing MP3, TikTok, etc.), media agencies, influencers, and other stakeholders.
Negotiate and execute collaborative campaigns to support platform initiatives and maximize promotional opportunities for artists.
Proactively identify and collaborate with artists, content creators, and influencers to develop creative and effective marketing campaigns.
Management & Analysis:
Manage marketing budgets and allocate resources effectively.
Track, analyze, and report on the effectiveness of marketing campaigns.
Analyze and audit media channels to ensure optimal performance, coordinating with other teams to optimize and update content (profile optimization, lyric syncs, etc.).
Drive e-commerce success through social media and websites.
Stay informed about digital trends, new technologies, and social media user behavior to identify new and innovative marketing opportunities and solutions.
Content & Communications:
Manage strategy, rollout, and content distribution across company and artist channels.
Assist the communications team with various tasks, including phone interviews, press mailings, and industry news research.
Identify content, community, and creator/influencer collaboration opportunities for artists.
Apply best practice guidelines and utilize various social media platforms and tools to educate and mentor artists in developing their online profiles.
Help establish the online tone, branding, and presence of each artist, telling their story and bringing their vision to life online.