Marketing Manager

Analyze the market, research competitors to develop suitable marketing strategies and product strategies;
Organize and implement strategies: convert into plans, with specific goals and actions, assign units to implement and evaluate implementation results;
Conduct analysis to serve the decision-making of the Directors;
Manage 3 teams including: Booking KOLs team, Content team, Video team;
Work closely with Operation & Graphics Design.
1. Content Marketing:
Plan to build and develop target content, control posting schedule and deploy on channels and media platforms (Facebook, Reel, TikTok, Youtube, Landing Page, ...);
Manage the content creation process from idea to posting to attract potential customers;
Manage and coordinate the team during the filming process.
2. KOL collaboration:
Manage & evaluate the KOL, KOC, Influencers booking plan;
Monitor and censor the content quality of KOLs, KOCs, Influencers.
3. Branding:
Manage & plan creative concepts, multimedia design, art direction;
Manage & orient graphic visual design (visual, posters, product packaging design...).
4. Performance Marketing:
Coordinate with the Digital Marketing department to deploy advertising campaigns;
Monitor the results of advertising campaigns & make recommendations for advertising optimization.