Marketing Manager

Description
At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!
We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that 'feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright
We are committed to providing you with:
An exceptional benefit plan for associates & family members including Medical, Dental, Vision, Short Term and Long Term Disability, Life Insurance, Flexible Spending Account
401K matching program
Discounts with our Crescent managed properties in North America for you & your family members along with Hyatt Branded Hotel Associate Discounts
Employee Assistance Program
What you will be doing:
The Marketing Manager will be responsible for maximizing topline revenue by promoting Hotel Lincoln, The J Parker, and Elaine's Coffee Call. This position will manage hotel messaging to guests, targeted consumers, and local residents through traditional, digital, and social media marketing.
Essential Job Functions:
Propose and implement property specific marketing and PR strategies in conjunction with the Director of Sales and Marketing and J Parker General Manager.
Create advertising and promotional programs and graphics for the hotel and all outlets.
Collaborate with DOSM and/or GM to create and maintain marketing budgets.
Collaborate with the sales and revenue team to identify opportunities and trends that need on and offline strategies.
Lead creative agency and partner management for social media, PR, organic/paid social.
Responsible for creating and maintaining hotel branded collateral.
Responsible for brand voice pull through with the highest level of accuracy to property for all written and verbal front and back of house communication, including all digital assets.
Drive an overarching digital marketing strategy with Crescent Digital support team.
Build direct marketing plans and targeted campaigns to drive brand awareness for the overall hotel, key market segmentations and outlets.
Lead and direct hotel asset development, including hotel and outlet collateral, photoshoots, etc.
Manages creative direction of all hotel and outlet digital and marketing assets.
Works with the Food and Beverage team to identify opportunities and trends to implement promotional strategy to drive outlet revenue.
Curate unique programming in coordination with hotel operations that are distinct to each outlet.
Present a positive company image through all phases of public and/or customer interaction.
Manage the property's hotel and outlet websites and online listings including menus, ensure optimization for search engine PPC.
Optimize internet specials and other promotions for maximum sales.
Manage the restaurant's web sites and online listings (this includes working with property departments to ensure web sections are accurate)
Manage OpenTable listing and lead OpenTable promotions.
Coordinate e-mail capture programs in all outlets and create and implement e-mail campaigns.
Facilitate the tracking and reporting of all marketing expenditures.
Manage various ancillary websites and online listings (this includes working with property departments to ensure web sections are accurate)
Work closely with social media influences to drive awareness and revenue
Perform any other job-related duties as assigned.
What is required:
Must have excellent written and verbal communication skills and the ability to translate messaging in line with three distinct brands.
Self-starting personality with an even disposition.
Always maintain a professional appearance and manner.
Must be willing to "pitch-in" and help co- workers with their job duties and be a team player.
Ability to effectively deal with internal and external customers.
Basic knowledge of mathematics and calculator skills to prepare mathematical calculations without error.
Ability to communicate effectively both verbally and in writing to interact with vendors and department heads.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
This position is at a location where Hyatt is not the employer. The employer of individuals working at this hotel may be a third-party management company that is responsible for all employment benefits and obligations at this location.