1. Marketing strategy
1. Strategic Planning and Execution
Displays advanced proficiency in strategic marketing planning, demonstrating a deep understanding of market dynamics and consumer behavior. Develops comprehensive and integrated marketing strategies that effectively drive business growth and competitive advantage. Proactively identifies emerging opportunities and risks, adjusting strategies with agility and foresight to capitalize on market trends.
2. Product Positioning and Brand Management
Exhibits proficiency in brand management, leveraging insights to strengthen brand equity. Develops innovative brand campaigns and activations that drive brand awareness and engagement. Monitors brand performance metrics and adjusts strategies to enhance brand perception and loyalty.
3. Campaign Management
Plan and execute targeted marketing campaigns across various channels, including digital, trade shows, and industry events.
Collaborate with the sales team to create effective sales support materials
4. Customer Engagement and Relationship Management
Develop customer loyalty programs and initiatives to enhance customer retention.
Exhibits advanced proficiency in CRM, leveraging data-driven insights to optimize customer experiences. Develops and implements CRM strategies that enhance customer satisfaction and loyalty. Demonstrates expertise in segmentation, targeting, and personalization to drive engagement and retention.
5.
Digital Marketing and Online Presence
Leveraging a variety of channels and tactics. Develops and implements innovative digital marketing strategies that drive engagement and conversion. Demonstrates expertise in SEO, SEM, social media management, email marketing, and other digital disciplines.
Leads cross-functional teams to deliver integrated digital experiences that drive business results.
2.
Trade Marketing:
1. Trade Promotion Strategy Development:
Design and implement effective trade promotion programs to incentivize channel partners and drive sales.
Evaluate the performance of trade promotions and make data-driven adjustments for continuous improvement.
2. Monitoring and Analysis of Trade Marketing Performance:
Regularly monitor and analyze the performance of trade marketing initiatives.
Utilize key performance indicators (KPIs) to assess effectiveness and make data-driven recommendations.
3.Data Analysis and Performance Metrics
Exhibits proficiency in data analysis, leveraging advanced techniques and methodologies.
Develops comprehensive performance dashboards and reports that provide valuable insights to stakeholders.
Proactively identifies opportunities for optimization and improvement based on data-driven findings.
4.Training & development
Identify training needs within the marketing team and develop training programs to enhance skills and knowledge.
Conduct regular training sessions on marketing quesries and the effective use of marketing tools.
5. Budget management
Develop and manage marketing budgets, ensuring optimal allocation of resources to achieve maximum ROI.
Track and analyze key performance •indicators to measure the effectiveness of marketing campaigns
Track and analyze key performance indicators to measure the effectiveness of marketing campaigns
6.Regulatory Compliance
Stay informed about industry regulations and compliance standards reslated to cement and construction materials marketing.
Ensure all marketing materials adhere to legal and regulatory requirements
7.Leadership and Team Development
Exhibits advanced proficiency in leadership and team development, inspiring high levels of performance and engagement among team members. Creates a positive and inclusive team culture that fosters innovation, collaboration, and continuous improvement. Invests in the professional development of team members and provides constructive feedback to support their growth.
1. Educational Qualifications
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
Proven experience as a Marketing Manager in the cement or construction materials industry.
Strong understanding of construction industry dynamics and market trends.
Excellent strategic thinking, analytical, and problem-solving skills.
Demonstrated ability to lead and inspire a marketing team.
Effective communication and interpersonal skills.
Proficiency in digital marketing tools and platforms.
English fluency at all skills (TOEIC 725 or relevant certifications)
2. Relevant Experience
3-5 years in managerial position in marketing with well reputed international companies
Well experienced in working with advertising agencies
Business development related experience
3. Leadership Competencies Analysis and Problem-solving
Strategic Thinking: Displays advanced proficiency in strategic marketing planning, demonstrating a deep understanding of market dynamics and consumer behavior. Develops comprehensive and integrated marketing strategies that effectively drive business growth and competitive advantage. Proactively identifies emerging opportunities and risks, adjusting strategies with agility and foresight to capitalize on market trends..
Leadership: strong leadership skills to guide and inspire a marketing team, fostering a collaborative and innovative work environment.
Communication: excellent written and verbal communication skills to convey marketing messages effectively to various audiences, both internal and external.
Analytical Skills: proficiency in analyzing data to make informed decisions, measure campaign performance, and adjust strategies for optimization.
Digital Marketing Expertise: in-depth knowledge of digital marketing channels, including online advertising, social media, email marketing, SEO, and other digital tools.
Budget Management: Proficiency in managing marketing budgets, allocating resources effectively, and maximizing ROI on marketing initiatives.
Project Management: strong project management skills to ensure the successful execution of marketing initiatives within specified timelines and budgets.
Data-driven Decision Making: utilizing data and analytics to inform decision-making, measure performance, and make strategic adjustments.
Team Training and Development: providing training on marketing strategies, tools, and platforms to enhance the team's skills and knowledge.