Mô tả Công việc
Marketing Strategy and Planning
Develop and implement annual and quarterly marketing strategies for both e-commerce and retail divisions, focusing on achieving business growth objectives.
Create and manage the marketing budget to ensure cost-effective allocation across various channels.
Align marketing initiatives with Velante Living's luxury brand positioning and target audience.
Brand Management
Collaborate with Velante's
brand manager to maintain brand consistency across all touchpoints, ensuring alignment with Velante Living's high-end image and values.
Develop campaigns to increase brand awareness and establish Velante Living as a leader in luxury furniture and sustainable design.
Campaign Development and Execution
Drive
digital marketing efforts, including SEO/SEM, email marketing, social media campaigns, and influencer partnerships, to boost e-commerce traffic and sales.
Create retail-specific marketing campaigns, including in-store events, product launches, and collaborations, to enhance showroom visibility and customer engagement.
Plan and execute new product launches, managing promotions and PR strategies.
Content Creation and Management
Oversee the development of high-quality content, including visuals, videos, and written materials, to reflect the brand's luxury identity.
Manage content calendars for social media and email marketing to ensure consistent communication with customers.
Customer Relationship Management (CRM)
Implement CRM strategies to build customer loyalty, improve retention, and maximize lifetime value.
Develop loyalty programs and personalized marketing initiatives to enhance customer satisfaction.
Market Research and Analysis
Conduct regular market research to identify customer preferences, industry trends, and competitor strategies.
Analyze marketing campaign performance, providing actionable insights to optimize strategies and maximize ROI.
Partnerships and PR
Build relationships with media, influencers, interior consultants, and industry partners to amplify Velante Living's reach.
Develop and execute PR campaigns to secure positive press coverage in both local and international markets.