Marketing Manager

Key Responsibility 1: Ensure the number of students and open classes to achieve enrolment target
Create effective enrollment campaigns through online channels and offline events
Coordinate with marketing agency to implement advertising campaigns
Optimize conversion rates to get higher quality leads, increase revenue and reduce acquisition costs
Leverage all appropriate content, media and PR opportunities
Lead on establishing strong relationships with industry partners
Work closely with the Admissions Manager, BU Manager
Provide marketing reports, analysis and interpret the market data
Key Responsibility 2: Lead all marketing activities according to the inbound marketing strategy to build meaningful, lasting relationships with consumers
Plan, develop and implement Inbound marketing strategies
Create valuable content to attracts prospects, and customers on channels such as website, fanpage, tiktok
Improve the user experience, traffic, and conversions on the website
Set up automated the email drip campaigns
Key Responsibility 3: Automate marketing processes to improve team's efficiency
Build processes, policies, procedures on working tools
Others:
Recruit, orient, train, manage new supervisors
Build the brand positioning and raise the brand awareness, ensure brand consistency through all marketing channels