Marketing Specialist

What You'll Do
• Manage paid, owned, and earned channels to deliver communication goals as well as acquire, convert, and retain users
• Execute multi-platform advertising campaigns across various digital channels, including website, social media platforms, search engines, display networks, and email marketing
|• Collaborate with the content team to create compelling and relevant digital content, including blog posts, articles, infographics, videos, and other forms of visual content
• Manage budgets, supervise search operations, and optimize bids for performance marketing initiatives
• Establish and manage relationships with affiliate partners (KOLs/KOCs/influencer, student ambassador) to generate new leads
• Plan and execute affiliate marketing activity (develop policies, guidance documents; build sales incentive program; support communication campaigns; conduct livestream; make testimonial video, review, etc.)
• Collaborate with partnership team to organize and follow up with monthly offline events
• Attending the company events, interacting with events attendees for the purpose of improving conversion
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices
• Track and report on all marketing activity performance using analytics tools
|• Other specialized tasks as required by the job
• Gross salary: 13 - 15 million VND per month
• Working time: 8:00 - 17:00, Mon - Friday
• Location: eSpace Co-working, 1 Dinh Le Street, Trang Tien Ward, Hoan Kiem District, Hanoi