Master Brand Manager

We are searching for a passionate brand manager to join our strategy & Innovation Office. Your scope involves both high level brand construction and very hand-on brand communications and execution. You will be working with the best-in-class creative minds to drive our key initiatives that renovate the master brand of Vinamilk and shape the foundation for our future portfolio.
Your scope
Master Brand Concept and Communication
● Work closely with our strategic agencies to define our master brand concept and identity.
● Develop an annual plan to achieve the master brand positioning that we are after.
● Execute the plan either independently or in strong collaboration with the marketing team to make sure that our master brand image is relaunched successfully and maintained consistently.
Brand Guidelines and Co-Creation
● Inspire our marketing team on the master brand guidelines and co-create brand essences and visual identities to elevate the whole Vinamilk's portfolio.
● Work in partnership with our marketing team, in-house and external creative agencies on strategic projects, provide guidance and inputs to bring up our creative quality and overall campaign performance.
● Collaborate with our media team to develop communication templates for different consumer journeys and effectively use data and business results to timely and effectively improve your templates.
Culture Shaper
● Support our employer branding team on idea generation, event organisation and communications to promote the corporate brand of Vinamilk, turning our employees into passionate brand advocates.