Media and Digital Marketing Manager (Global Leading FMCG)

Take the lead for the media & digital marketing objectives for 3 key brands. Formulate a comprehensive long-term vision and strategy, translating it into actionable plans.
Description
Integrated Communication Planning
* Lead the integrated communication approach and planning for all campaigns, acting as a key business partner to the brand team.
* Map and analyze the customer journey to identify areas for improvement and innovation.
* Review and evaluate integrated communication proposals/plans from cross-agencies.
* Adjust media concept plans in response to changes (e.g., down rating, decreased KPIs, changes in marketing/media plans).
* Evaluate booking plans across various channels: TV, Digital, Mobile, OOH, Social KOL, Sponsorship.
* Measure media placement effectiveness and efficiency based on KPIs.
Media Mapping Business Acumen
* Define category movements by analyzing historical data and competitor actions.
* Identify and generalize communication strategies to support ATL forecasts and adjust YTG communication plans.
* Identify communication threats and opportunities to enable agile business turn-around actions.
* Develop new consumer touchpoints, transforming new channels into brand-building touchpoints integrated into the holistic consumer journey.
* Focus on mapping and optimizing the end-to-end customer journey.
* Identify key touchpoints and moments of truth that impact the customer experience.
* Design and implement consumer experience strategies that align with the company's brand and business goals.
* Analyze consumer behavior via digital signals and develop strategies to enhance engagement, reduce friction, and increase satisfaction at each stage.
* Collaborate with cross-functional teams to implement improvements and measure their impact on consumer behavior and business results.
Optimization, Measurement, and Innovation Seeking
* Build and maintain a report analysis structure to track media KPIs.
* Establish and maintain strategic partnerships with media partners/suppliers.
* Evaluate partnership sponsorship packages.
* Stay updated on market trends, including new branding marketing activities, commercials, and regulations, and recommend suitable innovations for our brands.
* Respond to ad-hoc requests from brand teams.
Leadership Competencies:
* Maintain strong communication lines with key stakeholders to ensure smooth organizational operations.
* Foster a team culture among agencies that embraces new challenges with a positive, win-win spirit.
* Collaborate with marketing, sales, and product development teams to ensure a cohesive consumer experience.
* Lead consumer experience initiatives and projects from conception to execution.
Profile
* 5-6 years of experience in marketing communication.
* Preferably with experience in communication planning. Record proven of success in brand management, including TVC and digital, media strategy (with a focus on digital), and innovation. Creative thinking is a big plus.
* Solid knowledge of brand-building fundamentals: brand funnel, brand health tracking, etc.
* Strong analytical skills and proficiency in using Martech tools like PowerBI.
* Agile problem-solving skills.
* Strong stakeholder management skills.
* A comprehensive understanding of marketing and business functions in the FMCG sector is essential.
* Demonstrated strengths in marketing competencies, especially in Brand Planning, Brand Strategy, Communication, and Media Management.
* Lead cross-functional groups and managing local stakeholders, as well as forming close partnerships
* Inspire, motivate, and lead multidisciplinary project teams to achieve outstanding results.
* Proficiency in written and verbal English communication is a must
Job Offer
* Attractive compensation package of the market.
* Global company in an exciting industry.
* Opportunity for comprehensive development in brand management.
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Nhung Le at .