Media Manager

Quyền lợi
Bảo hiểm theo quy định
Du lịch
Thưởng
Tăng lương
Mô tả công việc
1. Trách nhiệm công việc
2. Nội dung công việc
Take lead in digital media strategy proposals for Performance services(30%):
- Propose suitable channels for performance activities and allocate budget to achieve required KPI based on industry data and campaign inputs
- Propose suitable content strategy and keyword strategy for both paid and organic search services
- Join project team for presentation to Clients when needed
- Plan, buy and manage online media partners
Manage online performance campaigns(30%):
- Create and manage campaigns for prospecting and retargeting across channels/platforms, such as display, search, social media, video, native, programmatic ads and Clients' own media as per approved plan
- Guide and supervise team members to execute campaign as planned
- Analyze the campaign data and optimise campaign setup to ensure the best outcome of the media spending
- Prepare campaign data visualization and reports including analysis and suggestion
- Proactively involve relevant project members for any issue and work together for suitable solutions
Team development(20%):
- Allocate relevant tasks and workload to team members and provide supports when needed
- Provide team members with relevant training on performance expertise
- Work our career development plan for each team member and assist them in achieving their goals
Update new trends, relevant knowledges and industry network(20%):
- Actively follow and update on changes to all platforms which have direct impact on performance marketing services
- Connect and establish strategic partnerships with media suppliers
- Conduct knowledge sharing within performance team and cross departments
Yêu cầu ứng viên
1. Thái độ / Tính cách
2. Kỹ năng
- Sound understanding of market: users, channels and media suppliers for performance marketing
- Strong knowledge of SEM (paid/organic), Display, social paid ads, and retargeting
- Competent with Google products such as Webmaster tools, keyword planner, Tag Manager
- Can write ad copy and optimized content for search activity if required
- Strong understanding of conversion and ROI for performance marketing
- Good command of English
3. Kiến thức chuyên môn
- University/College graduates majoring in Marketing/Business/Mathematics
- Minimum 2 years of relevant working experience in similar positions
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