Media Planner (HCM & HN)

Mô tả Công việc
OBJECTIVES
To be a part of the PMAX acquisition engine, together with Media function, to consult & provide media strategic approach & actionable plan to drive impact for client businesses.
JOB DESCRIPTION
Key result area 1: Client Pitching / Media Planning (80%)
Be the trusted advisor/ to-go person within the team and with clients for all things related to digital/ media
Provide strategy/planning/approach to clients, across different digital platforms/ media platforms in order to achieve the brief's objectives
Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs
Follow-up on operations, and optimization of digital campaigns which you planned to get the input to revise the strategy, planning, and approach for better results.
Work with key media partners for implementation planning and negotiations (if any)
Coordinate with the BD team to meet potential clients to discover their needs/problems/painpoints and get briefs from that
Key result area 2: Digital Campaign Execution: (20%)
Responsible for the execution, the day to day running of all search, social, and display advertising campaigns (with instructions of LM)
Measure and report performance of all digital marketing campaigns, and assess against goals (CPL, CPO, ROAS, CAC,...)
Identify trends and insights, and optimize spend and performance based on the insights.
Be the trusted advisor/ to-go person within the team and with clients for all things related to digital/ media
Provide strategy/planning/approach to clients, across different digital platforms/ media platforms in order to achieve the brief's objectives
Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs
Follow-up on operations, and optimization of digital campaigns which you planned to get the input to revise the strategy, planning, and approach for better results.
Work with key media partners for implementation planning and negotiations (if any)
Coordinate with the BD team to meet potential clients to discover their needs/problems/painpoints and get briefs from that
Responsible for the execution, the day to day running of all search, social, and display advertising campaigns (with instructions of LM)
Measure and report performance of all digital marketing campaigns, and assess against goals (CPL, CPO, ROAS, CAC,...)
Identify trends and insights, and optimize spend and performance based on the insights.