Media Specialist ( Digital Marketing)

• Plan and implement media campaigns across digital channels to enhance brand visibility.
• Manage all social media platforms to achieve the company's purpose at each stage.
• Create, curate, and manage engaging multimedia content aligned with the organization's objectives.
• Advertising campaign conduction and management: Responsible for planning, implementing and optimizing advertising campaigns on e-commerce and other platforms to attract traffic, boost sales, and increase brand value.
• Budget Management: Efficiently manage media budgets to ensure cost-effective ad spending while maximizing reach and customer engagement.
• Trend Adaptation: Stay informed on the latest digital media trends and technologies and recommend innovative approaches to enhance overall media strategies.
• Data analysis and optimization: Monitor media trends, measure campaign performance (CPC, CTR, ROAS, reaction...), and provide regular performance reports with actionable insights to achieve the highest efficiency.
• Collaborate with internal teams: Work closely with departments such as e-commerce, content, and design to execute and ensure cohesive branding messages across platforms.