About Abbott FreeStyle Libre
FreeStyle Libre is Abbott's leading Continuous Glucose Monitoring (CGM) system, designed to help people with diabetes monitor their glucose levels in real time without routine finger pricks. The system provides continuous glucose data, trends, and insights that enable better diabetes management, improve patient outcomes, and support more informed treatment decisions. FreeStyle Libre has helped transform diabetes care globally by introducing key metrics such as Ambulatory Glucose Profile (AGP) and Time in Range (TIR), which are increasingly recognized as important standards in diabetes management.
Main Purposes
- Develop new business and grow the business across channels through customer and HCP engagement strategy.
- Contribute to the long-term growth of FreeStyle Libre and CGM in the affiliate by increasing awareness among target customers on the product benefits and the superiority of Abbott products compared with direct and indirect competitor brands.
- Be responsible for ensuring that the assigned territory meets or exceeds Abbott sales objectives.
- Establish CGM technology, Ambulatory Glucose Profile (AGP), and Time in Range (TIR) as new Standards of Care for Diabetes Management in target accounts.
Main Responsibilities
- Driving sales performance of all target customer accounts and increase prescriptions/patient recommendations.
- Educate HCPs and care teams on the value of CGM, how to identify patients, and leverage FreeStyle Libre data to drive better diabetes outcomes.
- Implement customer and HCP segmentation, identify new leads/customers, and execute product listing with target customers.
Establish CGM (Continuous Glucose Monitoring) protocols and workflows. Drive patient acquisition and CGM adoption amongst HCPs.
- Effectively deliver a consultative sales call from the perspective of the target customer to expand their knowledge of FreeStyle Libre and its benefits, anticipate and manage objections, and gain clear commitment to recommending CGM and other brand-building activities.
- Regularly visit POS to obtain product orders and ensure company service standards are met.
- Establish target customers, develop and execute multichannel customer engagement plans to generate demand for products, focusing on new customer acquisition, penetration, and retention.
- Deploy marketing programs to target customers, accounts, and patients.
- Measure progress against customer and account objectives and take action to ensure targets and KPIs are met (monthly, quarterly, annually) as assigned by the
Sales Manager.
- Ensure timely reporting of daily activities as per SOP requirements.
- Coordinate and follow up with internal cross-functional execution teams (ILD Distributor, ANI, and ADC) to flawlessly execute business plans in the territory, both pre- and post-sales.
- Establish and build a deep understanding of customer needs, stakeholders, and the competitive landscape, as well as develop strategic account plans to achieve sales and margin goals.
- Act in alignment with compliance and regulatory expectations.