MT Sales Manager (Fresh Produce/ FMCG)

The Fruit Republic is a Dutch company and the leading pioneers in producing and exporting premium fresh fruits and vegetables that meet international standards in Vietnam.
Based in Can Tho, TFR operates a state-of-the-art packhouse and modern fresh-cut fruit facility along with distribution centers in Ho Chi Minh City, Hanoi, and the Netherlands. With a team of over 500 professional employees, TFR is working hard every day and proudly shares the exceptional taste of Vietnam's fruits with the world-while making Vietnamese consumers proud of their homegrown produce.
With the team of experienced international agricultural experts, TFR continuously develops modern farming areas in the Mekong Delta, Eastern and Central Highlands regions aim to supply a wide range of fresh produce such as seedless lime, pomelo, orange, mandarin, dragon fruits, coconut.,.. certified by internationally recognized standards including GLOBALG.A.P., GRASP, BRC, and HACCP for both domestic and export markets to Europe, Australia, New Zealand, Canada and Asia.
TFR's Mekostar brand is a leading supplier with international standards of fresh produce to all supermarket chains, retail stores, airports, restaurants, and hotels in VN nationwide.
For more information about The Fruit Republic Company, please visit the website.
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With the company's strong growth needs, we are looking for talented and potential candidates for the following position base in Ho Chi Minh City:
Domestic Sales Manager who has strong expertise in the MT channel
Key Responsibilities
• Develop and execute nationwide sales strategies to drive business growth across MT, GT, Horeca, supermarkets, convenience stores, and wholesale channels.
• Lead and expand relationships with key customers, retail chains, and business partners.
• Drive sales performance, revenue growth, profitability, and market expansion initiatives.
• Forecast sales volume, revenue, and market demand accurately.
• Develop and manage pricing strategies, trade programs, promotions, and commercial policies.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
• Monitor and optimize operational efficiency across sales and distribution activities.
• Lead, coach, and develop high-performing sales teams across multiple locations.
• Collaborate with Operations, Supply Chain, and related departments to improve execution and customer satisfaction.
• Prepare business reports and recommend strategic improvement plans.