NATIONAL SALES MANAGER - QUẢN LÝ BÁN HÀNG TOÀN QUỐC - (FMCG - Bánh kẹo nhập khẩu)

Mô tả Công việc
1. To run and to manage sales operational function nationally to achieve sales objective.
2. To improve line of business from sales strategy point of view.
Job function
I) Sales Management
1. Ensure that sales margin and value/volume targets are achieved or exceeded.
2. Sales strategy for securing trials and maximizing the conversion rate of opportunities into profitable sales.
3. Maintain a high level of awareness of competitor activity, pricing etc.
4. Working with Sub Distributor in sales execution & forecasting.
II) Sales & Distribution policy execution
1. Sales distribution policy (incentive scheme, reward and penalty).
2. Business review with sales manager (daily, weekly, monthly).
III) Trade Marketing plan execution
Display incentive, Key account activity, event, sales POS.
IV) National sales strategy
To develop and benchmarking potential distribution area, in line with marketing strategy.
V) Reporting
1. Distributor performance (sales & distribution).
2. Mapping of potential area.
3. Promotion activity and distribution program (weekly, monthly, quarterly, yearly).
KPI
1. Sales target achievement
2. Penetrate into potential market
3. Maintain profitability