• Implement and manage tracking systems using Google Tag Manager (GTM)
• Configure and maintain Google Analytics 4 (GA4) for websites and landing pages
• Set up and standardize UTM parameters for all marketing campaigns
• Implement and monitor conversion tracking for:
◦ Google Ads
◦ Meta Ads (Facebook/Instagram)
◦ Microsoft Ads
• Ensure accurate ecommerce event tracking, including:
◦ Purchase
◦ Add-to-cart
◦ Begin checkout
◦ View item
◦ Lead submissions
• Implement and maintain server-side tracking solutions using platforms such as Stape and Server-side Google Tag Manager (sGTM)
• Configure integrations such as:
◦ Meta Conversion API (CAPI)
◦ Google Ads Enhanced Conversions
◦ First-party tracking solutions
• Audit and troubleshoot tracking issues across websites and advertising platforms
• Investigate and resolve discrepancies between ad platforms and analytics data
• Maintain organized tracking documentation and UTM structures
• Support the marketing team in ensuring all campaigns, landing pages, and ecommerce flows are properly tracked
• Collaborate with
developers and marketers to improve tracking accuracy and attribution quality