Performance Marketing Manager - VN
CÔNG TY TNHH AIRR LABS (VIỆT NAM)
Địa điểm làm việc: Hồ Chí Minh
Hết hạn: 05/07/2023
- Chi tiết công việc
- Giới thiệu công ty
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Mô tả công việc
The Performance Marketing Manager is responsible for developing digital paid media channel strategy and recommendations. In order to succeed in this role, he/she must have hands-on approach and drive activities associated with the planning and buying for cross-channel campaigns, including paid search, paid social, and programmatic. The Performance Marketing Manager will not only focus on crafting strategic digital approaches for AIRR LABS and its brands but will also ensure seamless campaign execution.
RESPONSIBILITIES:
• Maintain a strong understanding of the digital media landscape, the latest products and solutions, and ensure media strategies are aligned to KPIs to drive optimal campaign performance.
• Cultivate an understanding of how all digital channels work together to deliver a holistic media plan, including paid search and social.
• Own digital strategy and day-to-day account needs across various clients in coordination with the Digital Brand Manager and Store Operations Associate, and other internal stakeholders
• Together with Digital Brand Manager, ideate on media strategies, tactics, and targeting for media plans, ensuring information is presented in a brand-friendly, digestible format that conveys the key takeaways and insights.
• Responsible for setting up, optimizing, and managing digital media buys, and other projects and ensuring deliverables are of the highest caliber and free of errors.
• Execute both site direct and programmatic media buys.
• Manage the media campaign KPI to drive results and performance, and clearly articulate successes and recommendations.
• Monitor campaign performance and own all programmatic optimizations
• Present media recommendations and participate in brand facing activities as needed
• Recommend new processes or workflow modifications on media strategy and planning to ensure consistent and repeatable processes are used
• Together with the internal team, ensure high levels of campaign performance, client satisfaction, and retention are delivered.
• Provide mentoring and guidance to Performance Marketing Associate
RESPONSIBILITIES:
• Maintain a strong understanding of the digital media landscape, the latest products and solutions, and ensure media strategies are aligned to KPIs to drive optimal campaign performance.
• Cultivate an understanding of how all digital channels work together to deliver a holistic media plan, including paid search and social.
• Own digital strategy and day-to-day account needs across various clients in coordination with the Digital Brand Manager and Store Operations Associate, and other internal stakeholders
• Together with Digital Brand Manager, ideate on media strategies, tactics, and targeting for media plans, ensuring information is presented in a brand-friendly, digestible format that conveys the key takeaways and insights.
• Responsible for setting up, optimizing, and managing digital media buys, and other projects and ensuring deliverables are of the highest caliber and free of errors.
• Execute both site direct and programmatic media buys.
• Manage the media campaign KPI to drive results and performance, and clearly articulate successes and recommendations.
• Monitor campaign performance and own all programmatic optimizations
• Present media recommendations and participate in brand facing activities as needed
• Recommend new processes or workflow modifications on media strategy and planning to ensure consistent and repeatable processes are used
• Together with the internal team, ensure high levels of campaign performance, client satisfaction, and retention are delivered.
• Provide mentoring and guidance to Performance Marketing Associate
Yêu cầu
• Bachelor's degree
• At least 5 years of experience in digital media planning, including: site direct, paid search, paid social, and programmatic (both planning and buying), experience in CPAS is a plus
• Previous experience trafficking digital media campaigns, ad operations background, or solid understanding of technical digital media set-up
• Expertly synthesize complex digital strategies and optimizations into digestible insights
• Ability to transform business numbers into actionable digital media strategy
• Ability to analyze large sets of data
• Can manage a variety of concurrent projects independently
• Has strong balance of long term thinking with short term results
• Works well in a cross functional team environment
• Thrives in building rapport and collaborates well with others within the company and externally
• Strategic and critical thinker, independent, and active problem solver
• Curious, creative, and passionate.
• At least 5 years of experience in digital media planning, including: site direct, paid search, paid social, and programmatic (both planning and buying), experience in CPAS is a plus
• Previous experience trafficking digital media campaigns, ad operations background, or solid understanding of technical digital media set-up
• Expertly synthesize complex digital strategies and optimizations into digestible insights
• Ability to transform business numbers into actionable digital media strategy
• Ability to analyze large sets of data
• Can manage a variety of concurrent projects independently
• Has strong balance of long term thinking with short term results
• Works well in a cross functional team environment
• Thrives in building rapport and collaborates well with others within the company and externally
• Strategic and critical thinker, independent, and active problem solver
• Curious, creative, and passionate.
Quyền lợi
Attractive and competitive salary
Premium international healthcare insurance
Company trip, big annual year-end party every year, team building, etc.
Premium international healthcare insurance
Company trip, big annual year-end party every year, team building, etc.
Thông tin khác
Ngày Đăng Tuyển
[protected info]
Cấp Bậc
Nhân viên
Ngành Nghề
Quảng cáo/Khuyến mãi/Đối ngoại, Marketing, Viễn Thông
Kỹ Năng
E Commerce, Media Planning, Digital Payment, Campaign Development, Digital Media
Ngôn Ngữ Trình Bày Hồ Sơ
Tiếng Anh
[protected info]
Cấp Bậc
Nhân viên
Ngành Nghề
Quảng cáo/Khuyến mãi/Đối ngoại, Marketing, Viễn Thông
Kỹ Năng
E Commerce, Media Planning, Digital Payment, Campaign Development, Digital Media
Ngôn Ngữ Trình Bày Hồ Sơ
Tiếng Anh
Thông tin chung
- Ngày hết hạn: 05/07/2023
- Thu nhập: Thỏa thuận
Giới thiệu công ty
Xem trang công ty
Overview about AIRR Labs
AIRR Labs
We have a unique identity that is our family culture. We have grown from 4 to 100 members today and we have kept this alive and stronger! This has clearly become our social fabric and our differentiation as we focus on growing with each other and supporting one...
AIRR Labs
We have a unique identity that is our family culture. We have grown from 4 to 100 members today and we have kept this alive and stronger! This has clearly become our social fabric and our differentiation as we focus on growing with each other and supporting one...
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