Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV, and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
Generate detailed spending, and performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.
Collaborate effectively with multiple internal teams (creative design, marketing, product).
Stay up to date on the latest industry trends, and emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks.
KNOWLEDGE:
Definition of metrics and their relationship in analyzing digital ad campaigns
Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)
Fundamental concepts of Marketing & Business
Experience in creative production or marketing idea pitching
Fundamental concepts of ASO
SKILL:
Good at mathematics
Fluent in English (daily interactions with international partners)
Advanced Excel skills
Experience setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
Experience in using marketing tools
Experience in using project management tools & framework
Experience in using tools to analyze data
ABILITY:
Logic & analytical thinking
Self-learning skill
Manage to deliver results in the timely manner
Creative and independent in problem-solving
ATTITUDE:
Data-driven mindset
Carefulness and detail-oriented
Eager to learn and ready to apply new knowledge/skills
Optimize and automation mindset
Passionate in the gaming industry and
digital marketingHighly self-motivation and self-management
Great facility to work. You will have a MacBook and extra high-definition screens
Premium health insurance package and annual medical check-up
Sponsorship for training courses
Interesting activities: gym/fitness club at work, English club, corporate social responsibility events...
Attractive signing bonus for important positions
With regular discussions with the CEO, founders, and executives of the company, you will have a lot of opportunities to learn from experts in their fields
Annual bonus and project bonus
International opportunity to expose and grow
At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
Full labor insurance (social, health, unemployed)
Annual leave 12 days / sick leave 2 days / remote work 12 days
Free food & drinks, kitchen at work, PlayStation after work
Friday evening party, happy hour, team activities, and awesome parties...