Performance Sales Marketing Specialist Brand Web

Website Management:
-Manage and maintain the brand website, ensuring a seamless user experience, optimal performance, and regular updates.
- Oversee eCommerce platforms such as Shopify and Haravan, ensuring efficient operation and troubleshooting technical issues.
- Coordinate with web developers and designers to implement website enhancements and improvements.
Traffic Generation:
-Develop and execute digital marketing campaigns (SEO, SEM, email marketing, and paid media) to increase website traffic.
- Optimize content and metadata to improve search engine rankings.
- Collaborate with influencers, affiliates, and partners to drive referral traffic.
Sales Optimization:
- Monitor and analyze website performance metrics (traffic, conversion rates, bounce rates, etc.) to identify opportunities for improvement.
- Develop and implement strategies to improve the conversion funnel and boost sales.
- Execute A/B testing to enhance user experience and maximize sales.
- Collaborate with the product and creative teams to ensure product listings and marketing campaigns align with customer expectations.
Data Analysis:
- Use tools like Google Analytics, Facebook Ads Manager, and Shopify Analytics to track and report on key performance metrics.
- Provide actionable insights to optimize marketing efforts and website performance.
Budget Management:
- Plan and allocate budgets effectively across various digital marketing channels to achieve the best ROI.
- Continuously monitor spend and adjust campaigns to ensure efficiency.