A. OVERVIEW OF THE ROLE: A Creative Planning Executive liaises closely with other internal departments (especially Account - Creative - Film Depts) & external coordinators throughout campaigns on a daily basis to ensure that the event show meets clients' expectation.
B. ROLE AND RESPONSIBILITIES:
1. Planning:
- Performing a variety of activities to deeply understand client's briefs & detect customer
insight, market, brand characters, event format, etc.
- Joining brainstorming & contributing creative & strategic ideas. Supporting in meeting
minutes.
- Developing proposal (parley or wholesome) under the directions of line manager & make
necessary adjustment until the directions are selected by the clients.
2. Show Development:
- Developing storyline of show content pillars, including but not limited to stage performances & storyboards of the video clips.
- Developing engagement ideas & mechanism for the event show.
- Briefing creative & film
designers to execute the visuals.
- Working with show producers/specialists to develop stage performances following the agreed direction.
3. Studying:
- Research and study new trends or innovative case studies in Advertising & Communication that have been done locally or globally.
C. QUALIFICATION & EXPERIENCES:
- Bachelor's degree.
- At least 1-year experience in Marketing, Advertising & Communications industry.
- Experience in the same position across various brands, advertising, marketing disciplines, [protected info], activation,... is an advantage.
D. SKILLS:
1. Soft skills:
- Good time management.
- Ability to communicate clearly both verbally & in writing.
- Patience & Passion.
- Aesthetic, adaptable, tenacious, systematic, innovative & insightful.
- Must be able to handle pressure well.
2. Competency skills:
- Strong understanding of customer & market dynamic requirements.
- Good written skills, particularly in relation to proposals & presentation.
- Good English in verbal & written communication.
- Working long hours, especially under tight deadlines.