Mô tả Công việc
A. OVERVIEW OF THE ROLE:
A Planning Executive liaises closely with other internal departments (especially Account - Creative - Film Depts) & external coordinators throughout campaigns on a daily basis to ensure that the event show meets clients' expectation.
B. ROLE AND RESPONSIBILITIES:
Planning:
Performing a variety of activities to deeply understand client's briefs & detect customer insight, market, brand characters, event format, etc.
Joining brainstorming & contributing creative & strategic ideas. Supporting in meeting minutes.
Developing proposal (parley or wholesome) under the directions of line manager & make necessary adjustment until the directions are selected by the clients.
Show Development:
Developing storyline of show content pillars, including but not limited to stage performances & storyboards of the video clips.
Developing engagement ideas & mechanism for the event show.
Briefing creative & film
designers to execute the visuals.
Working with show producers/specialists to develop stage performances following the agreed direction.
Studying:
Research and study new trends or innovative case studies in Advertising & Communications that have been done locally or globally.