A. Job Summary
At Citics, a Product Lead owns a product domain end-to-end-from understanding the problem to delivering meaningful business outcomes.
Working closely with the Product Manager, Engineering, Design, and Business teams, you'll shape product direction, drive execution, and continuously improve your product based on customer needs, operational insights, and business impact.
This role is for someone who enjoys solving complex problems, making thoughtful product decisions, and taking ownership beyond feature delivery.
B. Key Responsibilities
Product Strategy & Ownership
● Own the roadmap and priorities of an assigned product domain.
● Make product decisions that balance customer value, business impact, and technical sustainability.
● Ensure product direction aligns with the company's strategy and platform vision.
Product Discovery
● Understand customer needs, business challenges, and operational workflows.
● Validate problems before proposing solutions.
● Define product scope, priorities, and success metrics.
Product Execution
● Drive product delivery from discovery through release.
● Work closely with Engineering and Design to deliver high-quality solutions.
● Remove ambiguity, make timely product decisions, and keep execution moving.
Product Improvement
● Monitor product performance after launch.
● Use data, customer feedback, and operational insights to improve the product continuously.
● Drive measurable improvements in adoption, usability, and business outcomes.
C. Requirements
1. Must-Have
● 4+ years of experience in Product Management, Product Ownership, Business Analysis, or related roles.
● Experience owning products from discovery through delivery.
● Strong product thinking and systems thinking.
● Excellent prioritization and stakeholder management skills.
● Experience working closely with Engineering teams in Agile environments.
● Proficiency with AI tools to improve product discovery, analysis, documentation, and execution.
2. Nice to have
● Experience in PropTech, FinTech, Banking, Marketplace, or SaaS.
● Experience building workflow-intensive products.
● Experience using data to drive product decisions.
How Success Will Be MeasuredYou'll be successful in this role if you:
● Deliver product initiatives with predictable execution.
● Build products that create measurable business value.
● Improve workflow efficiency, usability, and product adoption.
● Earn stakeholder trust through sound product judgment and ownership.
Our Product Principles
Every Product Lead at Citics is expected to:
● Start with the problem, not the solution.
● Build products, not features.
● Optimize for customer value and business impact.
● Prefer simplicity over complexity.
● Make decisions with data and sound judgment.
● Take ownership from discovery to outcome.
D. What We Offer
● Work directly with the Product Manager/CEO on high-impact product and platform priorities.
● Own meaningful product problems across real estate, finance, and transaction workflows.
● Take end-to-end ownership of a product domain, from product logic to rollout and measurable outcomes.
● Be part of Citics' next growth stage as we build a more integrated, AI-enabled platform.
● Join a high-accountability environment where strong execution is recognized.
● Competitive compensation aligned with responsibility and performance.
● Full benefits package, including social insurance, performance bonuses, team building, company trips, and internal engagement activities.
● Long-term career growth opportunities as Citics continues to scale.
How to Apply
If you're interested in this role, please send your CV to [protected info]. If your profile aligns with what we're looking for, we'll get in touch shortly. For any questions, feel free to contact us at [protected info] (Ms. Ellen).
About Citics
Citics is a comprehensive and pioneering real estate technology platform in Vietnam, built on big data, AI, and seamless digital solutions. By integrating valuation, mortgage referral, property transactions, and investment services into a single platform, Citics simplifies and enhances transparency across the entire real estate journey. Today, Citics operates in over 30 provinces, has digitized more than 33 million properties nationwide, and partners with over 80% of the leading banks in Vietnam.
This strong foundation affirms Citics' position as a trailblazer in the digital transformation of Vietnam's real estate market.
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