pr & Content Specialist

Mô tả công việc
Assist line manager in developing plan & implementingfor PR - Marketing campaigns/ projects (both internal and external communication projects)
Be in-charge content marketing including direction/ angle development, writing execution and management.
Planning quarterly/yearly PR and content activities, campaign to increase brand awareness and brand loyalty.
Deliver sharp and impactful communications assets such as corporate news, executive speeches, sponsored articles, videos, newsletters and especially press releases (crisis, new products, special corporate events), etc.
Manage crisis to mitigate risks and protect corporate reputation.
Build and nurture relationships with press outlets and journalists.
Coordinating with cross-functions and third parties to ensure work results that are delivered in good quality; in a timely manner and within budget;
Understand consumer behavior and engagement patterns with brand messaging.
Propose initiatives to help enhance communication with customers including testimonial articles, customer's story, claim activities ...
Maintain up to date knowledge of Life insurance industry and on competitor's activities to help with sales ideas, overcoming objections and product positioning.
Being responsible for other projects as assigned by line manager.