PR & Digital Marketing ManagerCông Ty Cổ Phần Thời trang và Mỹ phẩm Duy Anh - DAFC
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Truyền thông/Internet/Online Media, Quản lý điều hành, Lương cao, Marketing - PR, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo, Dệt may - Da giày, Tiếp thị - Quảng cáo
Lương: Cạnh tranh
Hình thức: Toàn thời gian
Ngày đăng: 10/09/2024
Hạn nộp: 31/10/2024
Mô tả công việc
Mô tả Công việc
OVERALL:
The PR & Digital Marketing Manager is responsible for developing and executing strategic public relations and digital marketing campaigns to enhance the brand's presence and reputation. This role will work closely with internal teams and external partners to create cohesive and compelling brand messaging across all digital platforms and media outlets.
DIGITAL (70%)
Formulate and execute integrated digital strategies including, but not limited to, websites, SEO/SEM, email, social media, direct marketing and display advertising tools, to propel online traffic, engagement, and conversions across all brands and Ecommerce channel
Develop a clear content strategy relevant to each digital channel & targeted audience
Supervise and optimize the digital performance execution across all digital channels for all brands to meet commercial KPIs and drive sales
Explore innovative digital marketing opportunities, and develop new channels to effectively reach target audiences.
Lead the development of a Customer Data Platform (CDP) and other Martech tools to elevate customer experiences and steer personalized marketing strategies.
Monitor marketing spending on digital channels, as well as measure and report ROI of all digital marketing campaigns
PUBLIC RELATIONS (30%)
Develop and implement PR strategies that align with the company's brand objectives and target audience.
Cultivate and maintain strong relationships with media outlets, influencers, and industry stakeholders.
Draft and distribute press releases, media kits, and other PR materials.
Manage media inquiries and arrange interviews, press conferences, and other PR events.
Monitor and analyze media coverage, providing regular reports and insights on PR performance
Formulate and execute integrated digital strategies including, but not limited to, websites, SEO/SEM, email, social media, direct marketing and display advertising tools, to propel online traffic, engagement, and conversions across all brands and Ecommerce channel
Develop a clear content strategy relevant to each digital channel & targeted audience
Supervise and optimize the digital performance execution across all digital channels for all brands to meet commercial KPIs and drive sales
Explore innovative digital marketing opportunities, and develop new channels to effectively reach target audiences.
Lead the development of a Customer Data Platform (CDP) and other Martech tools to elevate customer experiences and steer personalized marketing strategies.
Monitor marketing spending on digital channels, as well as measure and report ROI of all digital marketing campaigns
Develop and implement PR strategies that align with the company's brand objectives and target audience.
Cultivate and maintain strong relationships with media outlets, influencers, and industry stakeholders.
Draft and distribute press releases, media kits, and other PR materials.
Manage media inquiries and arrange interviews, press conferences, and other PR events.
Monitor and analyze media coverage, providing regular reports and insights on PR performance
OVERALL:
The PR & Digital Marketing Manager is responsible for developing and executing strategic public relations and digital marketing campaigns to enhance the brand's presence and reputation. This role will work closely with internal teams and external partners to create cohesive and compelling brand messaging across all digital platforms and media outlets.
DIGITAL (70%)
Formulate and execute integrated digital strategies including, but not limited to, websites, SEO/SEM, email, social media, direct marketing and display advertising tools, to propel online traffic, engagement, and conversions across all brands and Ecommerce channel
Develop a clear content strategy relevant to each digital channel & targeted audience
Supervise and optimize the digital performance execution across all digital channels for all brands to meet commercial KPIs and drive sales
Explore innovative digital marketing opportunities, and develop new channels to effectively reach target audiences.
Lead the development of a Customer Data Platform (CDP) and other Martech tools to elevate customer experiences and steer personalized marketing strategies.
Monitor marketing spending on digital channels, as well as measure and report ROI of all digital marketing campaigns
PUBLIC RELATIONS (30%)
Develop and implement PR strategies that align with the company's brand objectives and target audience.
Cultivate and maintain strong relationships with media outlets, influencers, and industry stakeholders.
Draft and distribute press releases, media kits, and other PR materials.
Manage media inquiries and arrange interviews, press conferences, and other PR events.
Monitor and analyze media coverage, providing regular reports and insights on PR performance
Formulate and execute integrated digital strategies including, but not limited to, websites, SEO/SEM, email, social media, direct marketing and display advertising tools, to propel online traffic, engagement, and conversions across all brands and Ecommerce channel
Develop a clear content strategy relevant to each digital channel & targeted audience
Supervise and optimize the digital performance execution across all digital channels for all brands to meet commercial KPIs and drive sales
Explore innovative digital marketing opportunities, and develop new channels to effectively reach target audiences.
Lead the development of a Customer Data Platform (CDP) and other Martech tools to elevate customer experiences and steer personalized marketing strategies.
Monitor marketing spending on digital channels, as well as measure and report ROI of all digital marketing campaigns
Develop and implement PR strategies that align with the company's brand objectives and target audience.
Cultivate and maintain strong relationships with media outlets, influencers, and industry stakeholders.
Draft and distribute press releases, media kits, and other PR materials.
Manage media inquiries and arrange interviews, press conferences, and other PR events.
Monitor and analyze media coverage, providing regular reports and insights on PR performance
Yêu cầu công việc
Yêu Cầu Công Việc
Bachelor's Degree in Marketing/ Communication/ Digital/ E-commerce, Master's degree is a plus.
Minimum 5 years of experience in digital marketing and PR at management roles, preferably in the luxury or beauty industry. Prefer candidates with ecommerce background.
Experience with PR tools, digital analytics platforms, and Customer Data Platforms (CDPs).
Ability to work independently and as part of a team in a fast-paced environment
Bachelor's Degree in Marketing/ Communication/ Digital/ E-commerce, Master's degree is a plus.
Minimum 5 years of experience in digital marketing and PR at management roles, preferably in the luxury or beauty industry. Prefer candidates with ecommerce background.
Experience with PR tools, digital analytics platforms, and Customer Data Platforms (CDPs).
Ability to work independently and as part of a team in a fast-paced environment
Quyền lợi được hưởng
Laptop
Chế độ bảo hiểm
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Chế độ bảo hiểm
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Thông tin khác
Bằng cấp:
Đại học
Độ tuổi:
Không giới hạn tuổi
Lương:
Cạnh tranh
Đại học
Độ tuổi:
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Lương:
Cạnh tranh
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Vị trí PR & Digital Marketing Manager do công ty Công Ty Cổ Phần Thời trang và Mỹ phẩm Duy Anh - DAFC tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Cạnh tranh, tìm thêm việc làm về PR & Digital Marketing Manager hoặc công ty Công Ty Cổ Phần Thời trang và Mỹ phẩm Duy Anh - DAFC ở các link phía trên
Giới thiệu công ty
Công Ty Cổ Phần Thời trang và Mỹ phẩm Duy Anh - DAFC việc làm
16 Phan Chu Trinh, Hoàn Kiếm, HN
Quy mô: Từ 101 - 500 nhân viên