Product Manager

Summary of Role:
• The position is located at the HCMC office. The role is response all Marketing and Communications in relation to the Product and Service business.
• The role also has shared responsibilities in developing long term relationships with existing employees and clients
• Perform ad-hoc assignments as requested by management.
Responsibilities in Detail:
Marketing Communications
• Monitors brand equity, market trends and oversee advertising and marketing activities to ensure the designs and messages meet the company brand and regulatory guidelines.
• Taking the ownership of the local communications plan, digital marketing activities, accuracy of content, and maintaining strong relationships with regional and global Marketing teams while actively seeking guidance from compliance and legal personnel at a localized level.
• Initiating and managing local Congresses, exhibitions, symposiums and PR events.
• Development of marketing strategies; creating effective marketing and sales material such as sales folders, data sheets, advertising material, catalogs, special prints, slides, videos, display material and other sales support material to run successful campaigns; cooperating with external and internal partners.
• Managing the Internet communications and continuous updates of the marketing content in cooperation with the AP region and IT Dept.
• Organized and provide support to internal annual meeting such as annual kick off meeting & customer meeting.
• Manage and track program expenses and margin to ensure programs come in on budget.
• Use the online content management system to post, format, and manage content of company's website
Product Management
• Product Analysis: The role is responsible for analyzing market trends and sales performance in order to avail informed recommendations for the product. The role also analyses competitor activity in order to provide the business's product with a competitive edge over competition. In this capacity, the role also develops product stories and points of sale for the product.
• Collaboration: The role also has an obligation to collaborate with marketing manager in maintaining plan integration and ensuring the overall achievement of product objectives.
• A leader of Marketing Activities: The role aligns product launch activities with marketing activities. This is achieved through the furnishing of the sales team with competitor analysis, market analysis, business performance analysis, and other research information.