Product Marketing Content Lead

- Develop and implement comprehensive content strategies
- Conduct in-depth market research and competitive analysis to identify content gaps and opportunities.
- Oversee content localization initiatives to support international market expansion.
- Create high-quality, informative, and engaging content across various formats, including website, social media, and marketing materials.
- Develop compelling product marketing content for new features and existing solutions.
- Create engaging email marketing campaigns with high conversion rates.
- Collaborate with the design team to create visually appealing and on-brand content assets.
- Collaborate with Customer Service, Product and Business teams to understand customer pain points and translate complex B2B solutions into clear, engaging content
- Take ownership of ideating and executing product launch and go-to-market campaigns.
- Collaborate with Digital Marketing team to implement automated marketing workflows for content distribution and engagement
- Directly supervise and mentor one Senior Product & Marketing Content. Set content strategy, KPIs, and quality standards for all deliverables.
* Benefits:
- Discuss during interview