Product Marketing Manager - Cookware

Accountable for the COOKWARE product categories of the 4P's of the marketing plan (Product, Price, Distribution, Promotion) and for part of the financial objectives. Owns the Category specific Annual Operating Plan in Vietnam. Has overall responsibility for Vietnam market performance. Analyze and anticipate the market and competitors evolutions. Marketing Strategy for COOKWARE business in Vietnam and various marketing programs and implement it.
In charge of the COOKWARE product category and manage all of marketing activities and programs. In addition, contribute to further build and expand the COOKWARE market position in Vietnam.
• Responsible product families in line with the company vision, strategy and objectives for both Tefal & Supor. In addition, surely manage to implement the actions in order to achieve these with closely work with relative functions (R&D, Cookware factory)
• Cooperation with the Business Units (product strategies, development, communication, quality levels, etc.) must be based on Vietnam market demand and opportunities.
• Determine product portfolio and manage Product Introduction Process together with Category/Business unit and strategy within Vietnam market and in line with the organization's strategic intent and values.
• Develop an Annual Marketing Plan that includes sales objectives (value and volume), consolidated and operating margin objectives, distribution strategy, Marcom, merchandising, marketing expenses etc. in line with company vision and strategy
• Determine pricing based on framework, including benchmark to ensure profitability.
• Conducted regular review of key marketing performance indicators and develop effective action lists.
• Manage product life cycle including phase-in/out.
• Manage to implement the approved marketing programs (including new product launch, Advertising campaign, various sales promotion activities, etc.) and maximize it's
• Closely monitor the competitive activities and quickly take an action together with relative functions, especially, the Sales dept..
• Analyze and grasp the current situation (sales performance, competitive actions, etc.), and take necessary actions with timely manner. In addition, prepare the Monthly Operation Comments
• Periodically provide reports about the progress of the business (sales performance, margin development, expenses etc.) and key activities to managements vis various reports
• Control the marketing expenses within the approved budget
• Work closely with the key managers in the relative functions and surely tackle issues in responsible area, especially, the After-Sales Services to minimize quality issues and negative impacts from eventual quality issues.
• Provide products training to sales force, distributors, and promoters. If needed.
• Make optimal use of Marcom tools provided by BU (i.e. Brand, ATL, PR, Internet, POS..)