Product Marketing Manager

1. Understand the Strategy of the Line of Business
Manage performance of the product portfolio including e-commerce and application
Supports the launch of new products over time, to encourage growth of market share and compatibility with needs, guaranteeing achievement of goals.
Support to implement the Marketing Mix (Product, Place, Price and Communication adapted to the offer, manage pricing updates, and mix management strategies to defend margin while attaining the targeted goals.
2. Product Positioning
Define the unique value proposition of the product and articulate its positioning in the market (product line, pricing, focus segmentation)
Differentiate the product from competitors and communicate its key features and benefits.
3. Go-to-Market Strategy
Provide the elements required to support the offer growth and build the relevant action plans to ensure a good level of representation in the Ecosystem
Contributes to defining and implementing all necessary action plans to boost the product performance leading to increase sales.
Ensure that all relevant resources are properly trained concerning the product portfolio
Organize training for growth team
Help Businesses generate leads
4. Performance Analysis & Data Driven Analysis
Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.
Utilize data-driven insights to optimize marketing campaigns and improve overall product performance.
5. Cross-Functional Collaboration
Collaborate with product management, sales, and other teams to ensure alignment of marketing strategies with overall business objectives.
Communicate effectively with internal stakeholders to gather input and insights.
Connect with Growth & Product team regularly to ensure good level of product forecasting do anticipate the product demand ahead