Product Marketing Manager

Mô tả Công việc
Our Company
BioTuring is an innovative bioinformatics company that develops algorithms, and software to serve scientists from hundreds of pharmaceutical companies and leading research institutions, enabling discoveries about human diseases.
Role Description
We are seeking a highly motivated and creative Product Marketing Manager to lead key initiatives to bring BioTuring's brand purpose and strategy to life and contribute to the achievement of BioTuring's annual and long-term sales, market share, and profit goals.
Key Responsibilities
● Develop and execute go-to-market strategies for key markets, addressing customer needs in the Biotech industry and scientists audiences.
● Create 360° campaigns (internal comms, sales enablement, external marketing) aligned with product roadmaps.
● Develop content and manage websites/social media for scientists audiences.
● Fuel sales through targeted campaigns and creative assets.
● Manage website & social media for follower engagement.
● Develop targeted email campaigns & landing pages to generate leads (aligned with brand strategy).
● Track campaign performance and recommend improvements.
● Work with internal teams to define and maintain brand guidelines.
● Perform other assignments as directed by the supervisor.