Product Marketing Specialist

* Responsibilities
- Develop and implement effective marketing strategies to promote our standalone POS solution.
- Collaborate with the sales and product teams to identify and target potential customers, especially those with 1-3 stores and 4+ stores.
- Create compelling marketing materials, including landing pages, blog posts, presentations, and case studies.
- Conduct market research to understand customer needs and preferences and tailor marketing strategies accordingly.
- Collaborate with partners on cross-selling and cross-promotional campaigns.
- Monitor and analyze market trends and competitors' activities to identify opportunities and challenges.
- Collaborate with the product development team to ensure product offerings meet market demands.
- Provide regular reports on marketing activities and progress towards KPIs.
* Benefits
- Salary: Starting from $600/month with performance rewards, reviewed every 6 months
- 5-day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
- Youthful and inclusive environment (95% are 9x and 2k)
- Agile and drama-free working environment that respects differences and focuses on human development
- Opportunities to participate in clubs: Football, running, game, etc.
- Team-building events, picnics, and summer trips
- Scenic office on 14th, 16th, 18th, 19th, and 20th floors. Free access to tea and coffee.
- 13.5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
- Social and health insurance in accordance with the Vietnam Labor Code
- Birthday gifts, seniority allowance, course & certificate coverage