COMPANY DESCRIPTION
CRIF is a global leader in credit bureau, business information, and credit risk management solutions. We elevate businesses to the next level with an expert blend of data and analytics. Through data-driven insights, we empower businesses to make confident, sustainable decisions across the credit lifecycle, while mitigating risk and fueling growth.
Headquartered in Italy with more than 6,000 professionals worldwide, we operate in 37 countries across four continents. We have a strong presence in Asia with regional headquarters in Singapore, as well as offices in key cities including, Dushanbe, Hanoi, Ho Chi Minh City, Jakarta, Kaohsiung, Kuala Lumpur, Manila, Mumbai, Pune, Taipei, Taichung, Tashkent, Tokyo and Zhongli.
Role Summary The Product & Presales Manager - Business Information (Corporate Market) is responsible for driving the commercial success of CRIF's Business Information solutions for corporate customers across Asia. The role acts as the bridge between customers, Sales teams, and Product Development, ensuring that corporate market needs are translated into relevant product enhancements and successful go-to-market execution. The position focuses on market intelligence, product positioning, commercial enablement, customer adoption, and revenue growth.
Role boundaries: This role is not responsible for software development activities, backlog ownership, sprint management, or technical delivery execution.
Key Responsibilities
Product Portfolio Management
Manage the Business Information product portfolio from a market and commercial perspective, driving go-to-market execution, product positioning, customer adoption, and revenue growth while coordinating market requirements with Product Development teams.
Define value propositions and product positioning for corporate customer segments and business functions across Asia.
Support pricing, packaging, and commercialization strategies for Business Information solutions.
Identify opportunities for portfolio expansion, market penetration, cross-selling, and product innovation.
Market Intelligence & Customer Insights
Monitor corporate market trends, customer requirements, competitor offerings, and industry developments across Asia.
Identify customer needs related to supplier risk, customer risk, procurement, sales intelligence, supply-chain visibility, and business partner assessment.
Gather, analyze, and prioritize customer feedback to identify product gaps and growth opportunities.
Act as the voice of the corporate market within the organization and build strong relationships with key customers, partners, and industry stakeholders.
Product Development Coordination
Collect, structure, document, and communicate business and market requirements.
Coordinate with Product Development teams to ensure market needs are clearly understood and considered in product evolution plans.
Provide business guidance and commercial insight throughout product enhancement initiatives.
Monitor strategic product initiatives and support successful market implementation.
Ensure alignment between customer expectations, commercial objectives, and product capabilities.
Go-to-Market & Product Commercialization
Develop and execute go-to-market plans for new products, services, and enhancements across Asian markets.
Create customer-segment messaging, positioning statements, value propositions, and use cases.
Coordinate product launches and drive customer adoption and portfolio growth.
Support marketing content and market-awareness initiatives.
Presales & Sales Enablement
Act as the subject matter expert for Business Information solutions in the corporate market.
Support Sales teams during customer meetings, workshops, solution demonstrations, and executive presentations.
Participate in strategic sales opportunities and complex customer engagements.
Support consultative solution design addressing customer business challenges.
Develop sales collateral, product documentation, competitive analyses, customer presentations, and business use cases.
Deliver product training and enablement sessions for Sales, Customer Success, and Delivery teams.
Cross-Functional Collaboration
Collaborate closely with Sales, Marketing, Operations, Delivery, Product Development, Data Partnerships, and Regional Management teams.
Facilitate communication between business stakeholders and Product Development teams.
Ensure product initiatives remain aligned with business objectives, market priorities, and customer expectations.
Contribute to strategic planning, portfolio governance, and regional growth initiatives.
Qualifications & Experience
Bachelor's degree in Business, Economics, Finance, Marketing, Information Systems, or a related field; an MBA or postgraduate qualification is an advantage.
Minimum 8-10 years of relevant experience in Business Information, Credit Information, Data Services, Product Management, Presales, Consulting,
Business Development, or Commercial Strategy.
Proven experience supporting revenue growth, product commercialization, and customer-facing activities within B2B markets.
Experience working across multiple countries and markets in Asia is highly desirable.
Knowledge & Skills
Strong commercial acumen and customer-centric mindset.
Excellent presentation, communication, consultative selling, and stakeholder management skills.
Ability to translate customer needs into clear business requirements and commercial opportunities.
Strong analytical, strategic thinking, and problem-solving capabilities.
Ability to influence senior stakeholders and cross-functional teams in a matrix organization.
Self-starter with strong ownership, leadership, and execution skills.
Fluency in English; additional Asian languages are an advantage.
Success Measures
Revenue growth and profitability of the assigned portfolio.
Customer adoption of new and existing solutions across target markets.
Successful execution of go-to-market initiatives and product launches.
Quality and commercial impact of market requirements provided to Product Development teams.
Effectiveness of sales enablement and support for strategic customer opportunities.
Customer satisfaction, market penetration, and product-market fit.