Product Specialist

The Product Specialist has the responsibility
- To promote Bayer Radiology products to specialist healthcare professionals, key decision makers and other relevant target groups to meet/exceed expectations for assigned product(s) within the allocated territory
- To execute Customer Engagement Excellence to specific target Customers and thereby enhance Customer partnership
- To adhere to local regulations, industry, and company policies and code of conduct
Major tasks and responsibilities of position/ (max. 8 key topics)
- Achieve expectations, growth, market share and listing targets for assigned brands
- Plan, orchestrate and execute HCP engagements based on HCP needs & priorities
- Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences
- Monitor and communicate competition activity to Managers to reflect market dynamics and potential counteracts
- Organize / Set-up regular scientific updates (e.g. RTD, Scientific meetings) for HCP groups in alignment with defined marketing strategies.
- Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo
- Collaborate with and provide feedback to Marketing on strategies and tactics and identify potential new sources of business
- Comply with local regulations, industry, and company policies and code of conduct.