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The role
Own the launch of direct-to-consumer ecommerce products, from initial brief through a tested, working, revenue-ready offer. Coordinate people, solve blockers, verify the work and get it live. This is a hands-on delivery role, not a meeting or status-reporting role.
What you will do
Run multiple product launches at once: product details, pricing and inventory readiness, copy, creative, Shopify product pages, listicles/landing pages and checkouts.
Coordinate writers,
designers, front-end
developers, ecommerce operations and external partners. Set clear owners, deadlines and acceptance criteria in Jira.
Check every launch on mobile and desktop, including product choices, bundles, checkout, payments, tracking, order confirmations, customer-facing terms and required links. Arrange test orders and correct defects before release.
Coordinate payment, merchant approval, inventory, fulfillment and customer-service readiness with the responsible teams. Escalate blockers immediately; do not treat unfinished or unapproved work as launch-ready.
Use AI every day to draft briefs, research competitors, identify missing requirements, analyze pages, create test plans, accelerate QA and automate routine project work. Verify AI output.
Give a short daily report showing what shipped, what launches next, blockers, owners and resolution dates.
Proven experience owning ecommerce website, funnel or product launches from start to finish.
Strong project execution, practical web/checkout understanding, attention to detail and clear written English.
Ability to take responsibility, make decisions and follow through without constant direction.
Hands-on Shopify experience and knowledge of front-end HTML/CSS/JavaScript are valuable advantages, not mandatory.
Strong practical use of AI tools, or clear evidence of rapidly learning and applying them to real work.