Project Marketing Manager (Real Estate)

JOB PURPOSE:
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to enhance VinaLiving's brand presence and support the sales team's performance. This role involves close collaboration with internal departments and external agencies to create impactful branding & marketing collateral and marketing communication campaigns.
KEY RESPONSIBILITIES AND ACCOUNTABILITIES:
• Develop and maintain Vinaliving's corporate branding collateral, ensuring consistency across all platforms.
• Create and implement project-specific branding strategies to effectively position Vinaliving's projects in the market.
• Oversee the development of visual assets, including photography and 3D renderings/ CGIs, to support marketing initiatives.
• Collaborate with the sales team to produce high-quality marketing materials/tools for various projects, including scale models, brochures, presentations, and digital assets etc that enhance brand awareness and facilitate sales performance.
• Lead and manage the marketing team, providing guidance and support to achieve campaign objectives.
• Plan and execute branding and marketing communication campaigns to introduce and launch Vinaliving's brand and projects.