Quản lý Tiếp thị và truyền thông kỹ thuật số (Digital Manager)

Mô tả Công việc
1. Digital Strategy Development:
- Develop and execute comprehensive digital marketing strategies aligned with overall brand and business objectives.
- Identify opportunities for digital transformation within the organization to enhance operational efficiency and customer experience.
2. Innovation and Trends:
- Stay up-to-date with digital trends, technologies, and consumer behavior to keep the brand competitive.
- Identify opportunities for adopting emerging technologies, such as AI, AR/VR, or personalization tools.
3. Campaign Management:
- Plan and implement digital marketing campaigns across platforms, including social media, search engine marketing (SEM), email marketing, and display advertising.
- Manage and optimize campaigns to achieve KPIs such as engagement, conversion rates, and ROI.
4. Content and Creative Oversight:
- Work with content creators, designers, and copywriters to ensure brand consistency across all digital platforms.
- Lead the creation of engaging and innovative content tailored to target audiences.
5. Data Analysis and Reporting:
- Use analytics tools to measure the performance of digital campaigns and derive actionable insights.
- Prepare and present regular reports on digital performance to stakeholders.