Recruitment Marketing Leader

Mô tả Công việc
- Strategic Development: Plan and execute recruitment marketing strategies aimed specifically at attracting blue-collar workers in logistics, via several channels (Facebook, Tiktok, Zalo...)
- Market Analysis: Conduct in-depth market research to understand the preferences and motivations of blue-collar candidates, for recruitment strategies and messaging.
- Collaboration with Stakeholders: Partner closely with senior leadership and recruitment teams to align marketing initiatives with hiring goals and address the unique needs of blue-collar
- Create and promote compelling content that highlights the benefits of working with GRGR, emphasizing opportunities, career growth, and a positive work environment tailored to blue-collar workers.
- Performance Metrics: Establish and track KPIs for recruitment marketing campaigns, analyzing effectiveness and making data-driven adjustments to optimize outreach and engagement.
- Community Outreach: Build strong relationships within the communities we serve, participating in job fairs and local events to promote our company as an employer of choice for blue-collar workers.
- Team Leadership: Guide and mentor the recruitment marketing team, fostering a culture of innovation and collaboration focused on engaging blue-collar candidates.