Regional Marketing Manager - Architecture Segment

1. Strategy definition and implementation
• Formulates the Regional Segment Marketing Plan in close coordination with the regional marketing manager and BU Global Segment manager assuring alignment with global segment strategy and marketing plan
• Translate agreed strategy into winning value proposition for the (sub-)segment
• Operationalize strategy into sales execution plan with identified target key accounts in selected (sub-)segments; ensure strong connection to the sales pipeline and teams
• Collaborate closely in the sales process to win identified strategic opportunities
• Monitors regional revenue, profitability performance and pipeline for the segment against agreed mandate and target, conducts financial analysis to identify opportunities for improvement and intervene based on identified gaps
• Validates and screens the market on new high potential markets and validates (future) customer needs and translates this into updated or new Regional segment strategy and sales execution plan
• Works closely together with key stakeholders and their related functions such as the Regional Commercial Director, Regional Marketing Manager, Regional Sales Manager, Global Product Manager (respective segment), Regional Product Manager, Marketing Communications, Regional R&D, Specification Sales team and Key Account Managers to ensure translation of segment strategy into operational action planning
• Drives and monitors implementation of the regional plans and drives course correction where needed
2. Product portfolio alignment
• Takes ownership to translate (future) customer needs, such as sustainability improvements, into new product and service innovations. Lauch new products in coordination with Global Product Manager
• Provides input to strategic direction (such as future portfolio definition, stock policy a.o.) and optimization opportunities of the regional product portfolio to the Regional and Global Product Manager
• Participation in IBP monthly regional PMR to update on project progress
3. Customer proximity
• Gets in depth and independent understanding of customer needs and the Customer Decision Journey within the region as well as for key customers through market research, regional sales teams, customer visits and attending trade shows. Based on this define and own independently the Voice of Customer and related market insights
• Translates needs into clear value propositions and a clear marketing offering and develops these propositions in close cooperation with BU Global Segment Manager
• Gives insights and customer needs back to BU to secure applicable innovation roadmap
• Supports implementation of sales process improvements like CRM and Customer Needs Based Segmentation
4. Commercial guidance
• Coordinates the Specification Sellers in the region and support them in the sales process with tools, education and promotional materials; monitor the project pipeline in CRM
• Contibute to cross-regional specification sales efforts to minimize leakage in the value chain
• Is a champion of the Interpon brand and presents portfolio internally and externally
• Drive the usage of Social Media and other online marketing tools by the sales teams
• Provides warranty or approval guidance based on consultation with sales and R&D
• Provides pricing guidelines on new product launches and overall pricing where applicable
• Be familiar with all applicable corporate and site policies/procedures with regard to personal conduct, HSE standards and always in compliance with all applicable regulations