Territory, outlet management
Set-up business strategies on sales revenue, profit, coverage, display, growth at the assigned region and be responsible for region's achievements of above targets
Analyse business results & opportunities, foresee all risks and propose corrective measures to ensure business results as planned
Be responsible for managing salesforce in the assigned region to comply with master coverage plan (MCP), implementation of pricing policy, point of sales material (POSM) installation & management basic call procedure (BCP) and Perfect store (PS) standards
Ensure the salesforce to build & leverage relationships with customers, especially key customers (wholesales/PS customers) to deliver sales targets
Control budget, P&L and maximize the efficiency of investment for the assigned region (resources, promotion programs, ...)
Make reports on market, risks, business opportunities, growth
Distributor management
Set-up and allocate business targets to distributors (DTs) within the assigned region
Ensure DTs' capacities within the assigned region with adequate facilities, warehouses, finance, resources, stock, adequate supply of products to the market and product delivery with full retail invoices, correct prices to correct outlets on time in full (OTIF) as per Company's requirements
Ensure DT complies with Company regulations on safety, explosion, and logistics standards. Ensure DT cooperates and accompanies with Company to implement programs and policies in the divided area
Ensure DTs' payment/ claims as per Company's requirements
Update DTs' issues and provide solutions to resolve them and prevent systematic issues within the assigned region
Conduct annual assessment, training, develop and close DTs in the assigned region as per Company's regulations
Ensure DT fully implements the processes and policies for salesman as prescribed by Company
Be responsible to recruit new DTs to meet business requirements
Develop self & others
Build people strategy to set-up and develop salesforce in the assigned region
Recruit & train
Area sales manager (ASM)/
Sales executive (SE) to meet standards
Build-up and deploy business goals, priorities for each area in the assigned region and ensure the completion of such goals
Assess, guide employees on daily/weekly/monthly performance and provide solutions on performance improvements
Conduct field coaching, training to develop employees' capacities and the efficiency of on-field execution. Ensure applying field coaching tools through levels of field-force
Recognize, support and guide employees to resolve issues in daily works
Plan and take in charge of building talent pipe-line in the assigned region
Participate & complete all mandatory training courses as per Company's regulations
Drive other functions to build and develop sales programs, promotion programs, procedures... to improve in-field execution and business results in the assigned region
Compliance
Ensure the compliance of him/herself and the team in assigned areas with Company's policies/procedures and local regulations (including Compass, Safety rules, Sales Code of conduct...)
Other tasks assigned by the Line Manager.
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- Experience: At least 10 years in FMCG sales, prefer 5 years on a managerial level
- Knowledge and skills:
Deep insights in FMCG market
Strong leadership skill
Good interpersonal skill among different levels
Be able to inspire & influence others
Be result-oriented and work well under high pressure
Good English communication skill
Be able to travel across regions