Responsible for building WorldCraft Logistics' direct sales organization in Vietnam from the ground up: recruiting, training, coaching, and managing a team. Develop a direct-sales strategy that reduces WCL's reliance on the agent model, while partnering closely with the China sales team to build one unified sales organization - sharing the same vision, culture, and training standard across both markets.
• Build and execute the direct-sales strategy and business plan for the Vietnam market to grow direct customer accounts and reduce dependence on freight-forwarding agents.
• Recruit, train, coach, and develop a sales team; build an individual development plan for each team member.
• Own team performance management: set sales targets, track pipeline and results, run regular reviews, and adjust the plan as needed.
• Partner closely with the China sales team to build a shared sales culture, training process, and leadership standard across both markets.
• Build the sales process, training materials, scripts, playbooks, and tools the team needs to operate effectively.
• Proactively identify and develop new customer relationships; build and maintain relationships with strategic accounts.
• Report regularly on sales results, team status, and market opportunities to the CEO/Board of Directors; participate in recruiting and recommending sales team members; final hiring approval remains with the CEO.
• Monitor and analyze market trends in Vietnam's logistics/freight-forwarding industry and recommend growth strategies aligned with the company's direction.
• Minimum 8-10 years of progressive B2B sales experience, preferably in logistics, freight forwarding, supply chain, or international transportation.
• Minimum 5 years in a Sales Manager,
Sales Director, or equivalent leadership role, with full responsibility for hiring, coaching, developing, and managing a sales team.
• Demonstrated success in building a sales organization from the ground up, including recruiting, training, establishing sales processes, and achieving sustainable revenue growth.
• Proven experience developing direct customer relationships and reducing reliance on third-party sales channels or agents.
• Experience managing annual sales budgets, forecasting, pipeline management, KPIs, and CRM systems.
• Strong understanding of international freight forwarding, ocean freight, air freight, customs brokerage, warehousing, trucking, and integrated supply chain solutions.
• Experience working with multinational customers and coordinating with international offices or cross-functional teams is highly preferred.
• Sales strategy development, pipeline management, negotiation, B2B customer development; working knowledge of freight-forwarding operations.
• Leadership, coaching and team development, ability to inspire, persuasive communication, culture-building.
• Professional working proficiency in English is mandatory, as the role communicates directly with the CEO and international teams.
• Candidates should provide a LinkedIn or equivalent professional profile for review during the recruitment process.
• Proficient in Excel/Google Sheets and basic CRM/sales-management tools.