SaaS Marketing ManagerCông Ty Cổ Phần Ichibaone Platform

Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.
Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets.
Build, manage and mentor a high-performing marketing team, providing leadership, guidance, and professional development opportunities.
Create and execute demand generation campaigns to drive customer acquisition, engagement, and retention.
Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more as required.
Analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
Oversee the development of compelling marketing content, collateral, and presentations.
Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
Manage the marketing budget and allocate resources effectively.
Collaborate with our external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
Monitor and report on key marketing performance metrics and KPIs.
Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.