Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.
Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets.
Build, manage and mentor a high-performing marketing team, providing leadership, guidance, and professional development opportunities.
Create and execute demand generation campaigns to drive customer acquisition, engagement, and retention.
Develop and manage multi-channel marketing campaigns, including
digital marketing, content marketing, events, webinars, and more as required.
Analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
Oversee the development of compelling marketing content, collateral, and presentations.
Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
Manage the marketing budget and allocate resources effectively.
Collaborate with our external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
Monitor and report on key marketing performance metrics and KPIs.
Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.
Experience in marketing manager roles or 3+ years of experience in senior marketing roles, preferably in the SaaS industry.
Proven track record of driving successful marketing strategies and campaigns in a technology/SaaS environment.
Strong leadership skills with experience managing and mentoring marketing teams.
In-depth understanding of SaaS business models, target markets, and customer personas.
Strategic thinker with the ability to translate vision into actionable marketing plans.
Excellent project management skills to manage multiple initiatives and stakeholders.
Data-driven mindset with the ability to analyse marketing metrics and make data-backed decisions.
Proficiency in digital marketing, demand generation, and marketing automation platforms.
Exceptional communication and presentation skills.
Strong organisational skills and attention to detail.
Up-to-date knowledge of SaaS and technology industry trends
