Sales & Application Specialist, Surgical, Medical Technology

This position will be responsible for the Sales and Application of Surgical (SUR) Product Portfolio in Ophthalmic (OPT) Strategic Business Unit. This person will be conceptualizing, implementing strategies and drive synergy to develop the SUR business within OPT in North; including but not limited to:
- Market understanding and market access planning
- Implement sales & marketing activities
- Customer engagement, building and maintaining KOLs
- Ensure operational goals and financial targets are being met regularly
- Manage forecast sale out process
- Defining Customer Segmentation, market mapping and product alignment to market segments
- Focus on clinical uses, education and improving customer workflows
- Develop, maintain and deliver applications-focused training on the equipment and accessories
- Apply product and clinical knowledge to troubleshoot and resolve customer issues where needed
- Expert knowledge of product's features, benefits, product application, diagnostics and treatment procedure through training programs
- Knowledge and understanding of competitive products
- Product and solution presentation for customers
- Product training for customers
- To be involved in planning and execution of marketing and promotional activities such as exhibitions, workshops, seminars etc
- Reporting on market intelligence data with market size, market share of SUR equipment
- To be fully responsible for the preparation of bids for major tenders/projects in your territory