Sales Capability Lead

Purpose of the role
The main purpose of this role is to help the sales function deliver its revenue & other goals by developing the appropriate capabilities in the sales team across channels & levels.
Responsibilities & Accountabilities
1. Business Aligned Planning
The candidate will conceptualize a capability program annually & for a 3-year period that is in alignment with the company's Annual Plan & Strategic Plan. The candidate must clearly identify skills & capabilities that the sales function needs to develop in order to deliver Annual & Strategic Plan Goals and accordingly draw up a capability/training plan that helps the company build the right skills.
The candidate needs to be abreast of the business & keep in close touch with all relevant stakeholders.
2. Content Creation
The candidate will drive the creation, updation of relevant and engaging content & material in different formats (static, AV etc.) either on their own or with the help of other sales team members, consultants/agencies, content developers etc.
3. Content Delivery
The candidate will drive effective delivery of Content via different medium & methods - Train the Trainer, online, self learning etc.
4. Capability Measurement, Skill Application & Business Impact Assessment
The candidate will devise ways to test, measure & assess the team's understanding, skill & capability levels. The candidate will also ensure application of Skills & training via projects, live usage in real world etc. And finally, the candidate will attempt to (as accurately as possible) quantify in revenue terms the impact of the Capability Program.
5. Tech & Digitization
The candidate will drive the adoption of new technology & digitization in field of training & capability development. The candidate will work on areas like (but not limited to ) Learning Management Systems, Online Coaching, Assessment Systems, Gamification, AI & Analytics based learning engines etc.
6. Multichannel & Multi-lvel
The candidate is responsible for all channels - Rural & Urban Traditional Trade, Modern Trade, Ecommerce, Away From Home and also sales roles right from frontline sellers/merchandizers to senior sales leaders.
7. Budget Management
The candidate will be responsible for the following KPIs
1. Hours of Training Delivered for different Sales Team Roles
2. Adherence to Planned Areas of Intervention
3. Quality of Content
4. Test Assessment Scores
5. Leaning Application Project Results & Feedback
6. Revenue Impact of Training
7. Training App usage & engagement
8. Stakeholder satisfaction scores & feedback