Sales Manager

Job Summary
We are seeking a results-driven Sales Manager to drive the sales growth and market development of Asahi's premium beer portfolio in Vietnam. Based in Ho Chi Minh City, the role will be responsible for developing and executing sales strategies, managing key customers and distributors, expanding market presence, and delivering sales and revenue targets.
The ideal candidate will have strong knowledge of the Vietnam beverage/FMCG market, excellent commercial acumen, and proven experience in managing sales and trade relationships.
Key Responsibilities:
Develop and execute sales strategies to achieve revenue, volume, distribution and market share targets.
Drive sales and distribution of Asahi's premium beer portfolio across assigned channels.
Manage and develop relationships with key accounts, distributors, wholesalers and trade partners.
Drive on-trade sales across hotels, restaurants, bars, clubs and premium dining establishments.
Identify new business opportunities and expand Asahi's customer and distribution network.
Lead negotiations with customers and trade partners to maximise business growth and profitability.
Execute trade promotions, activations and visibility initiatives in line with brand and commercial strategies.
Monitor market trends, competitor activities, pricing and customer developments within the Vietnam beer and beverage market.
Conduct regular market visits to ensure strong sales execution, distribution and brand visibility.
Work closely with Marketing, Finance and Supply Chain teams to ensure effective execution of commercial plans.
Monitor sales performance, forecasts, stock availability and trade spending.
Prepare regular sales reports and provide market insights and recommendations to management.
Lead, coach and develop sales team members to achieve business objectives.
Ensure compliance with company policies, commercial guidelines and applicable Vietnamese regulatory requirements.
Requirements:
Minimum 7 years of sales experience, preferably within FMCG, beverage, beer or consumer goods industries.
Strong experience in on-trade sales, key account management and/or distributor management.
Good understanding of the Vietnam FMCG, beverage and beer market, particularly the Southern Vietnam market.
Proven track record of achieving sales targets and developing new business opportunities.
Strong commercial, negotiation and relationship management skills.
Experience managing distributors, wholesalers and key customers.
Strong analytical and problem-solving abilities with a results-oriented mindset.
Good leadership and people management skills.
Excellent communication and interpersonal skills.
Proficiency in Microsoft Office, particularly Excel and PowerPoint.
Fluency in Vietnamese and English is required.
Willingness to travel within Vietnam for customer meetings, market visits and trade activities.
Experience with premium/international beer brands or multinational FMCG companies will be an advantage.