Sales & Marketing Executive

Sales Growth:
Devise and implement the overall sales & marketing plan for the taprooms and actively monitor its progress in terms of achieving bookings and revenues.
Actively contacting corporate companies, identifying and pursuing new business opportunities to increase sales across taprooms.
Develop and maintain relationships with key clients, distributors, and partners to ensure customer satisfaction and repeat business.
Follow up all new corporate guests to obtain feedback on stay
Monitor sales performance and market trends to adjust strategies and meet targets.
Marketing Strategy:
Collaborate with the marketing team to plan and execute marketing campaigns that promote our brand and products.
Analyze the effectiveness of marketing efforts and provide recommendations for improvement.
Co-ordination and maintenance of all sales literature & campaigns and a required be involed in the production of marketing materials.
Customer Engagement:
Organize and participate in events, promotions, and tastings to engage with customers and create memorable experiences.
Attendance and representation of company during public trade fairs, consumers shows and key industry events.
Gather customer feedback to understand preferences and improve product offerings and services.
Ensure that the brand message and customer experience are consistent across all touchpoints.
Show a-round of the PSCB and participation in varous corporate entertainment events.
Market Research:
Conduct market research to identify trends, competitors, and opportunities within the craft beer industry.
Use insights from market research to inform sales and marketing strategies.
Reporting and Analysis:
Carry out competitor research and analyse, both other breweries and FnB trend.
Prepare regular reports on sales and marketing activities, including performance metrics and ROI analysis.
Present findings and recommendations to the management team to support decision-making.
Compilation of performance reports on a weekly and monthly basis