School Admission & Marketing Director

The American School (TAS)
The American School (TAS) is a WASC-accredited international school in Ho Chi Minh City offering a rigorous, US-based curriculum from Early Childhood through Grade 12. Designed and led by experienced American and international educators, TAS provides a highly individualized, college-preparatory learning experience. The school's modern primary and secondary campuses feature state-of-the-art classroom technology, two libraries, well-equipped science and computer labs, arts studios, and extensive athletic facilities.
Located in a secure and quiet area of District 2, just minutes over the Saigon Bridge, TAS offers a safe, friendly environment for students. With a dedicated, fully credentialed faculty, the school prepares learners for the demands and academic rigor of leading universities in the United States and worldwide.
Role Description The School Admission/Marketing Director is a full-time, on-site role based in Ho Chi Minh City, Vietnam, responsible for leading the school's enrollment growth and brand visibility. This role oversees the entire admissions cycle, including inquiry management, campus tours, application processing, interviews, and coordination with academic leadership on admission decisions. The Director develops and executes marketing and outreach campaigns, manages online and offline communications, and ensures consistent messaging across digital platforms, events, and promotional materials.
Day-to-day responsibilities include tracking enrollment metrics, forecasting student numbers, maintaining strong relationships with prospective families, and ensuring a high-quality, responsive admissions experience. The Director collaborates closely with school leadership, faculty, and administrative teams to align admissions and marketing strategies with TAS's mission and long-term goals.
Qualifications
Demonstrated expertise in Enrollment Management and Student Recruiting, including planning, tracking, and reporting on enrollment targets.
Strong Communication skills, both written and verbal, and a commitment to high-quality Customer Service in interactions with students, families, and internal stakeholders.
Experience supporting or advising on Student Financial Aid processes and helping families navigate tuition, scholarships, and payment options.
Background in marketing or school promotion, with skills in digital and traditional marketing, community outreach, and events management.
Proven leadership and team management abilities, with experience coordinating cross-functional projects and meeting deadlines.
Bachelor's degree in Education, Marketing, Communications, Business, or a related field; advanced degree is an advantage.
Prior experience in international or K-12 school admissions, recruitment, or education management is highly desirable.
High level of cultural competence and fluency in English; Vietnamese language skills are an asset.
Additional Information
Salary and benefits will be discussed and negotiated during the recruitment process, based on the candidate's qualifications and experience.
Expected start date: As soon as possible
Application deadline: Until the position is filled.
As we expect to receive a high volume of applications, only shortlisted candidates whose qualifications and experience meet the requirements of the position will be contacted for an interview. We sincerely appreciate the time and interest of all candidates who apply and thank you for considering joining our team.