Search Engine Optimization (SEO) Specialist

Mô tả Công việc
About us:
- Hai Trieu Vietnam has been established and developed for more than 33 years as a retail chain system, providing authentic fashion accessories such as: watches, jewelry, glasses, etc. Hai Trieu Vietnam currently owns the brands Hai Trieu Watches and Hai Trieu Eyewear, with a chain system of more than 30 branches nationwide.
- Hai Trieu's website is one of the major e-commerce sites in the fashion industry, aiming to become a useful, reputable and quality channel about watch knowledge. As an SEO, you will work on Hai Trieu's reputable and high-traffic websites.
Job Description:
- As an SEO Specialist at Hai Trieu, you will collaborate with the Marketing Department, supported and guided by the Content - SEO Team Leader.
- Main responsibilities include: Bringing all keywords of 3 business segments of Hai Trieu Watch to TOP 1-2 on Google, including: watches, jewelry, and glasses; specifically:
Onpage:
+ Optimize keywords, images, and website
+ Monitor rankings and detect unusual gaps
+ Declare Schema for the website
+ Write content to support the task
Offpage:
+ Build and improve sustainable Link Building
+ Set up and nurture Social Page systems
+ Control first and second-tier Backlink signals: Index, Cache, tags, etc.
+ Set up an SEO Plan for assigned projects
+ Search, filter, and go through quality Backlink Profiles according to standards
+ Manage the exclusive SEO operation system at Hai Trieu
Management - Inspection - Training:
+ Check collaborator/intern articles
+ Train collaborators/interns/full-time employees
+ Interview and recruit collaborators for projects
+ Compile, measure, and evaluate end-of-month KPIs
+ Measure team performance and results
+ Organize bi-weekly meeting to record results and propose new ideas
Expected Outcomes:
- Acute sensitivity and proficiency in SEO support tools (Ahrefs, Screaming Frog, Google Analytics, Google Search Console, etc.)
- Projects under your management consistently ranking in the TOP 1-2 on Google
- Adequate skills to train and manage subordinate staff
- Ability to measure work effectiveness.
Benefits:
- Salary: 12 - 15+ million VND/month (Gross salary, negotiable based on competence). Hai Trieu strives to provide a salary based on your contributions and dedication.
- Exclusive privileges for Hai Trieu's Marketers: work from home 3 times/month (depending on the characteristics of the job), empowerment in job management, performance-based management instead of micromanagement, company investment for professional development through external courses, etc.
- Benefits for Hai Trieu-ers: comprehensive basic insurance for employees, 12 days of annual leave convertible to monthly salary, annual profit-sharing in April, a watch and VIP health insurance package for employees with over 3 years of service, special discounts on internal purchases, etc.
- Valuable experience from the job role:
+ In-depth work in the field of SEO Marketing on the website ranked TOP 1 in the largest e-commerce fashion industry in Q1/2022.
+ Participation in the Marketing department's promotion plan. Opportunities for external training (supported by the company) for personal development.
+ Opportunities to experience various positions to broaden your expertise (Facebook Ads, Email Marketing, Branding Marketing, etc.).