BASIC PURPOSE OF THE POSITION:
Brand management:
• Managing the strategic & execution of and big budgeted brands of the company
• Plan, develop, organize, implement, supervise and evaluate marketing and advertising programs to stimulate consumer demand for a specific range or group of products, to achieve volume and profitability targets
• Oversee market research and analysis, promotions, and advertising associated with assigned brands assesses their success against plan
• Co-ordinating marketing campaigns with sales activities.
• Creation and publication of all marketing material in line with marketing plans.
• Support planning and implementing promotional campaigns.
• Prepare all marketing campaigns across mediums.
• Monitor and report on effectiveness of marketing communications.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Coordinate regularly with Technology, QC, Sales, Production functions on design, distribution, and product specifications/changed as needed
• Guarantee the strong development of assigned brands including Brand Margins, Brand Awareness, Brand Reference, New Product Development, Product Innovation
NPD planner:
• Build, monitor and control timeline of all NPD projects after Brand managers send out an official project brief
• Work with cross functions to ensure each milestone is delivered (concept evaluation/ sales estimation/ GM% calculation/ Packaging and product trial/ test/ commercialization...) and a launch is secured on time
• Familiarize with in-depth knowledge of production process and be able to on and highlight bottle necks issues for immediate actions
• Delivering project reports to all stakeholders at regular intervals on progress, problems and solutions
• Provide regular project updates to Marketing Director
• Keeping records and ensuring a full and complete record of the project at each stage
• Strategic Input: Brand vision and direction + Market trends and customer needs.
• Project Priority and Selection: Achieve effective ROI in portfolio project & Manage project success rate (on time, on budget, within scope).
• Portfolio Performance and Efficiency: Portfolio Vitality Index, Portfolio Schedule Adherrence, Portfolio budget variance, Number of portfolio replanning cycles.
• Lead the development and refinement of the PVM product portfolio: Leverage consumer research and market analysis to identify opportunities, ensuring alignment with category entry points.
• Implement a robust Project Management Process: Drive the product development lifecycle from ideation to launch and beyond, maintaining clear timelines and keeping the Product Master Plan up-to-date.
• Foster cross-functional collaboration: Work closely with
Trade Marketing, P&T, Operations, and Finance throughout the PMR and IBP processes, ensuring alignment and optimizing product strategies.
• Manage NPD volume forecasting: Own the creation and ongoing refinement of NPD volume forecasts based on documented assumptions, updating them through each stage of the PMR process.
• Evaluate NPD performance: Utilize standardized evaluation templates to assess the success of new products, conducting thorough quality analysis and documenting all findings.
• Become a data analysis expert: Master the analysis and consolidation of market research data (Kantar, Nielsen), product test results, and internal data to support informed business decisions regarding the PVM product portfolio.
PRINCIPAL ACCOUNTABILITIES
• Assist with evaluation and adjustment of annual marketing budget as needed
• Develop objectives and implement marketing strategies for promotion programs, responsible for media coverage and public relations of the Company
• Plan, administer, and participate in customer research surveys and benchmarking to determine effectiveness in meeting public needs and to obtain suggestions for improving program operations.
- Degree in Marketing/ Business Administration related.
- At least 2-3 years of experience in brand management & execution
- Good Presentation
- Good Communication (both oral & written in Vietnamese & English)
- Excellent use of PowerPoint, Excel, Word.
Critical Leadership (Success Profile) Competencies:
- Adapting approach and demeanour in real time to match the shifting demands of different situations.
- Making sense of complex, high quantity and sometimes contradictory information to effectively solve problems.
- Stepping up to address difficult issues, saying what needs to be said.
- Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
- Creating new and better ways for the organisation to be successful.
- Seeing ahead to future possibilities and translating them into breakthrough strategies.
- Consistently achieving results, even under tough circumstances.
- Planning and prioritizing work to meet commitments aligned with organizational goals.
Critical Technical-Functional (Professional) Competencies:
- Understands key consumer and shopper insights to identify opportunities that support brand strategy activities.
- Understands the impact of market shifts' and competitors' activities to recommend actions to compete against competitor's portfolio and brand strategies.
- Has a working understanding of an internal PL especially when it comes to NPD and generating costing estimates with cross functional partners (finance, supply chain).
- Understands basic principles of PVM's brand positioning system to suggest branding initiatives and tools aligned with the strategy.
- Applies consumer insights knowledge to draft creative briefs that are simple, inspiring, clear and that are aligned with brands communication strategy.