Mô tả công việc
Conduct in-depth audience research, competitive analysis, and market trend assessment to inform media strategy
Assist in the development of comprehensive media plans, including channel mix recommendations, budget allocation strategies, and flighting schedules
Formulate hypotheses and propose innovative media tactics to achieve specific campaign objectives
Develop media rationale and provide data-driven justifications for proposed strategies and channel selections
Collaborate on setting realistic and measurable campaign goals (KPIs) and develop performance forecasts
Contribute to the identification of key success metrics and measurement frameworks for campaigns
Translate approved media plans into detailed tactical execution guides and liaise with activation teams
Provide strategic guidance during campaign setup and launch
Monitor campaign performance against planned objectives, identifying any deviations and informing strategic adjustments
Analyze campaign data from a strategic perspective
Develop client-facing reports and presentations
Present media plans and performance insights to internal teams and clients
Research and evaluate new media partners, platforms, and technologies
Maintain an up-to-date understanding of the evolving media landscape
Partner closely with creative, analytics, and client services teams to ensure media strategies are integrated and aligned with broader marketing initiatives
Yêu cầu
3+ years' experience in digital/media execution and planning, client-side in-house team, or media owner capacity
Media agency background is preferred
Good communications skills with basic English skills
Strong attention to detail and comfortable working with numbers and data
Eager to learn quickly and adapt to a fast-paced environment
Ability to work multitasking under high pressure
Basic understanding of the industry, business, brands, and consumers in the Vietnam landscape
Quyền lợi
Access to global WPP Media & WPP networks to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising
Employee resource groups
Frequent in-office events celebrating team wins, thought leadership, holidays, and milestone events
Opportunities to progress in their careers
Thông tin khác
Nice to have
Hands-on experience of advertising technology platforms (ad servers, DSPs, Facebook Ads Manager)
Thông tin chung
Nơi làm việc
- Vietnam, Ho Chi Minh City